A WordPress website for tutors is the perfect way for online or in-person reading tutors to reach new families. Their websites can highlight services, packages, testimonials, and even blog posts to share resources and tips for families. This raises brand awareness, builds trust, and helps with SEO! Melissa had a previous Google Sites template, but was ready to switch to WordPress for more options.
Services Used:
In order to expand my tutoring business, I needed a better website experience to draw in potential customers. I had designed my initial website on Google and while it suited my purposes in the early stages of my business, I knew it needed a SERIOUS update if I was going to take my little business and grow it in the direction I have envisioned. Christi came highly recommended and I can honestly say I felt so much better knowing I was working with someone that was so highly regarded by so many other small business owners. She held my hand every step of the way, even when I had mini panic attacks when I didn’t understand all the lingo that goes with website building & maintenance. She provided me with wonderful options for a brand new logo and was thoughtful and attentive when I wanted to make some last minute changes. I can 100% tell you that I will be back in the future to have Christi help me with any of my future website needs. If you need a new logo, website, or anything that goes along with it, give Christi a shout! She’s definitely your go-to-gal!
Before
First, here’s a look at Melissa’s Google Site.
Branding Process
Melissa needed new branding and pictured a classic storefront that featured books to tie into her “boutique” theme. While I don’t do custom illustrations, I was able to modify clipart to build her perfect storefront. Here are the first header drafts.
Melissa liked option 3, but wanted to see it in a few variations. I added a “tutoring” sign to the building and tried one of her other color palettes.
She went with option 3A, so it was time to make a coordinating round option for social media.
She liked 2, but thought it had too much white space. Here are some alternative versions.
She liked 2C, but wanted to see what the additional clipart would look like in her brand tones. In the end, 2C was the winner.
Once the branding was finalized, she received a final brand board with a list of fonts and color codes so that she can keep her branding consistent as she adds new pieces.
Website Build
Because Melissa already had an existing website with some traffic, I put her new website behind a “Coming Soon” page while I worked. It usually takes 1-2 days for me to build the first website preview, and then the final timeline depends on the amount of revisions requested after that. It’s typically less than 5 days of downtime.
The new homepage is much easier to navigate at-a-glance and has several call to action buttons to drive conversions.
The tutoring services page highlights 1:1 tutoring packages and pricing.
The courses page highlights group offers for students and teachers.
Finally, a free resource library serves as an opt-in page to collect email addresses.
Need your own WordPress Website for Tutors?
You can learn more about custom WordPress website design here or contact me for more information. I’d love to help!
