Kristy needed two custom pages for her website, one to use as a sales page for an educational bundle and one to use as a tripwire offer/upsell page to replace her standard thank you page. Her new WordPress sales page is designed to convert, and the tripwire’s timer creates a sense of urgency.
Before I built her sales page, I shared a “sales page formula” with tips for the sections to include. Once she provided the copy (text), I built her custom page. The page now includes several calls to action, bundle features, testimonials, a free sample, and options to buy in both CAD and USD.
I also created an upsell/tripwire page with a limited time offer. Teachers are automatically directed to this page after they opt in to any of her email subscription forms. There’s a countdown timer that leads to a flash sale in her shop, as well as a few testimonials.