WordPress custom category pages are becoming a popular way to personalize archive pages to lead to higher conversions and sales. Natayle hired me to complete four custom pages for her popular subject categories, as well as two for her shop and blog pages.

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WordPress custom category pages are the perfect way to personalize archive pages to lead to higher conversions and sales.

Before

First, let’s take a look at the archive pages before customization. Each subject area and main blog page previously showed a list of blog posts with a thumbnail, title, short excerpt, and the read more button. While this is the default WordPress layout, it doesn’t allow for lead magnets, to collect email addresses or highlight related products.

After: WordPress custom Category Pages

Natayle had a vision for her new custom category pages, which she created in Canva. So may of my clients have a plan for their website, but don’t have the technical skills (or time!) to bring their plan to life. I can help!

Then I took her design and recreated it with a custom page template in WordPress. Each section will automatically update to highlight her featured posts and products in the reading category. The top opt-in button triggers a pop-up to subscribe for a subject-area freebie.

WordPress custom category pages are the perfect way to personalize archive pages to lead to higher conversions and sales.

Here’s a look at the other three custom category pages for writing, culture, and routines.

WordPress custom category pages are the perfect way to personalize archive pages to lead to higher conversions and sales.
WordPress custom category pages are the perfect way to personalize archive pages to lead to higher conversions and sales.
WordPress custom category pages are the perfect way to personalize archive pages to lead to higher conversions and sales.

Custom Blog Archive

Natayle also wanted to improve conversions and traffic on her main blog archive page. This previously showed all recent posts, but now it helps readers find exactly what they’re looking for.

A WordPress custom blog archive page can lead to higher conversions and sales.

Custom Shop Archive

Finally, similar customizations were made to the shop landing page to help direct traffic.

A WordPress custom shop archive page can lead to higher conversions and sales.

I Can Help

If you also need technical updates for your WordPress website, contact me to discuss your needs. Stop Googling tutorials, wasting time, and stressing over the technical aspects of your site. Whether you have an existing website or want to start a brand new one, I can help!

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