Nikki needed the complete WordPress assistance package– 100% custom website with impressive touches, on-site store, subscribers-only free resource library, and a new email marketing plan too. With so many moving pieces and needs, it’s important to work smart. When you work with me, I become one point person to help you launch seamlessly and on budget.
When clients aren’t quite sure of their exact vision, I start by providing a variety of options based on their initial question sheet. Seeing the colors, fonts, and layouts together can help narrow down what they do (and don’t!) like.
When there’s a pretty wide range of inspiration, I like to also provide an alternate font list.
Based on feedback, the final header was a revised version of #5 with fonts from my alternate list. Then I provided options for a matching round version to use on social media.
Just for reference, here’s the before version she had been using.
Once we have established branding, I use those colors and fonts to create a cohesive website design. This one is a DYNAMIC website, which means it has animated effects and movement with mouse interaction, which provides a nice touch.
Free Resource Library and Email Marketing
I also created a subscribers-only free resource library and email funnel to go with it.
Next I added an on-site store where Nikki can sell her resources directly to her customers.
Each category in the store is easy to browse.
This entire process takes just a few weeks, which means you’ll be up and running quickly! If you’re ready to launch your own brand, contact me to discuss your needs. I offer a variety of digital marketing and WordPress assistance!