Social landing pages are simple ways to share your most important content with clients, all in one single link. Here are three options to help you accomplish a social landing page that matches your personal branding.
Why You Need A Social Landing Page
Think of your social landing page as a place to bookmark popular content for your readers / clients. However because YOU are in control of the bookmarks, you can update them frequently as your content library grows.
These are especially important for Instagram. How often have you seen “link in profile” in Instagram captions? Because you can’t (currently) share clickable links in your captions, you must direct readers to your profile where you’re allowed to share ONE single link. Making the most of this single link is important. Using a social landing page allows you to share lots of different content on the other end of your single link.
What To Include
- current opt-in or freebie
- social media accounts
- home page
- popular post(s)
- shop / newest release
- referral links / coupon codes for affiliates
Here’s my super simple (and free) social landing page. I prioritize my most important content at the top: my website home page, current free guide / newsletter opt-in, services, and Facebook pages. Toward the bottom I have referral links that I’ve mentioned on Instagram.
Landing Page Options
WordPress – Free
My landing page was created in WordPress using simple buttons. They are easy to duplicate, rearrange, or delete in just a few minutes. This is a free option that’s guaranteed to match your branding since it’s created on your actual site. If you need help setting up your own WordPress landing page, contact me for a custom quote.
Linktree – Free + Paid
Linktree will give you a similar look to WordPress, but with limited color options in the free version. The paid option allows for more customization as well as optimization tools like scheduling link updates, collecting visitor emails, built in tracking, etc.
Tap Bio – Paid
Designed especially for Instagram, Tap Bio allows you to create “mini sites” of clickable images. You have to click over to their site to get the full effect, but it allows for slides that have thumbnail grids, single promo images, or social media links. I tend to lean toward simple, minimal solutions but this one has definitely turned my head with all of its options for social media promotions.
Whichever platform you choose, set up your social landing page TODAY if you haven’t. It’s a quick win that will help direct traffic among your various online projects.