Sarah had a tutoring website on Squarespace, but was ready for more design option, search engine optimization (SEO), and a branding refresh. Her new tutoring WordPress blog design provides informative content for parents with a professional, but still playful, aesthetic.
Services Used:
Before
Here’s a look at the website Sarah was using before. She also had two logo versions.
Brand Design
Sarah provided a profile picture in a round frame. She wanted to keep purple from her previous brand design, but was open to adding corals, blues, or greys for more color. She wanted her new brand to come across as child friendly, yet professional. Sarah also wanted clean, easy to read fonts and suggested Arial, Comic Sans, or Verdana.
With those suggestion in mind, I created her first set of header drafts. I like to offer a variety in this step so that clients can see what they requested, along with other similar options they might not have considered. By adding more playful fonts and dots to the design, her brand become a little more fun but still meets the goal of being very easy to read.
Sarah liked header 2, so I created several coordinating round options. These are perfect for profile pictures on social media, print branding, etc. After debating whether or not she wanted to use her photo again as the “face” of her brand, she selected option 1.
Her final brand board includes font names and color codes to make coordinating items easier in the future.
Website Design
Sarah’s new tutoring website features informative content for parents and showcases her tutoring services.
The “Start Here” page has a lead magnet for parents.
The Services page clearly displays what she has to offer.
Her About and Contact pages are simple and informative.
