Laleh is a music teacher who provides curriculum for other teachers. She had an existing logo that didn’t feel quite right, so she contacted me for a fresh, new look. Now her updated teacher logo design is ready to use on her website, shop, and social media.
Services Used:
Before
Laleh wanted to change the color palette and fonts in her logo, but didn’t have a clear vision of what she’d like instead.
She was playing with several different color ideas and sent these inspiration photos.
Teacher Logo Design Process
Since we had a variety of colors to work with, I started with fonts and clip art. I sent several different coffee-inspired clip art options and this font board to start narrowing down Laleh’s style. These are based on her initial question sheet as a start point.
Using Laleh’s favorite fonts and several color combinations from her inspiration homework, here are her first drafts.
Laleh liked option 1 and 4 as a starting point. Based on her feedback, here is draft 2.
After her first round of revisions, she narrowed the layout and colors down to option 4. Something still felt a little off, so I used her second round of revisions to focus on colors. The changes are subtle– outlines, shadows, shades of purple, but this is often what it takes to “see” exactly what you want. This is why I always include two rounds of major revisions in all logo projects.
We’re almost there! Laleh wanted to see an option with the “r” a shade lighter and a shade darker than 4D.
After seeing these, she realized she liked option 4D. Then I created a few options for the coordinating round alt logo. Number 2 was the winner.
Final Teacher Logo Design
ln the end, Laleh received a new teacher logo design as well as a brand board that she can use to create cohesive branding for her website, store, and social media accounts.
