Writing the perfect blog post is a lot more than just typing your heart out and hitting “publish” when you’re finished. Appropriately sized graphics are often overlooked, so I created this free social media image size guide and Canva templates to streamline your creative process.
For each post you publish, you need appropriately sized graphics to promote the post across social media. The optimal image size frequently changes for each platform, but here are the most up-to-date recommendations for each major site in this social media image size guide.
You’ll need to create at least 4 image sizes. You can also download FREE editable Canva templates in these ratios below.
- portrait (Pinterest and Instagram stories)
- square (Instagram feed)
- landscape (Facebook)
- size varies (featured image)
When designing pictures for Pinterest, use a 2:3 ratio (600×900, 1000×1500, etc.). You’ll also want to make multiple versions for Pinterest to help with ‘fresh content’ algorithms.
Video pins also do extremely well on Pinterest, in either 1×1 or 9×16. If you need help with promo videos, you can learn more about my services here.
More Pinterest Tips:
- Read more about Pinterest ‘fresh pins’ and images here.
- You can view Pinterest’s complete product spec size guide here.
When designing pictures for your Instagram feed, a 1:1 ratio works best (1080×1080). However, you can also use landscape (1080×566) or portrait (1080×1350).
When designing pictures or videos for Instagram stories, use a 9:16 ratio (1080×1920). Note: this is the same video aspect you can use for Pinterest too, so you can reduce your production time by using the same video if you’d like.
More Instagram Tips:
When designing pictures for your Facebook feed, landscape (1200×630) is preferred for sharing links. If you use text, keep it centered so that it can also crop square without losing important content.
Blog Featured Image Size
Finally, your blog itself will also need a “featured image” that displays as a thumbnail for the post throughout your site. In WordPress the featured image size will vary by theme; it may be portrait, landscape, or even square. TIP: when possible, select a theme that has a similar featured image size to one of the above images so you can double dip.
How To Share Your Images
Now that you’ve made all of those beautiful images for each post, how do you share them?? Plugins can help!
Tasty Pins can load your Pin-worthy images. Yoast can do the same for Facebook (and Twitter, if you use it). Once loaded, when readers share your content the correctly sized images will automatically load.
** Download Your FREE Canva Templates **
- Portrait for Pinterest
- Portrait for Instagram Stories
- Square for Instagram Feed
- Landscape for Facebook
Need professional graphics and want to save your valuable time? I can help! Browse my shop for popular options, or contact me for a custom quote.