Shelley is working to establish a home page for herself outside of her popular parenting blog, which she’ll use for speaking and coaching opportunities. She wanted a simple landing page and a look that would feel familiar to her existing Mama Duck brand, but also stand on its own.
To tie the two brands together, I used the same yellow color from Mama Duck Parenting, but went with a Serif font and shades of gray instead of the color pops on Mama Duck.
This dynamic home page was custom built just for Shelley’s site. With the dynamic option, we aren’t limited to the layout of a specific theme; instead each piece is built by hand starting with a totally white page. The parallax scrolling feature is a nice touch that adds visual interest to this simple layout.
The design is also fully mobile responsive; size and placement are hand-configured to adjust to various screen sizes. Here you can compare the mobile experience to the desktop one.