Kaley contacted me to update her existing teacher blog with a new WordPress website design. She still wanted her site to feel familiar, but needed a streamlined home page that would help visitors navigation her site. Our primary goals were email opt-ins and on-site shopping to increase conversions.
Services Used:
Christi is by far the best web designer I have ever worked with! She is intuitive, smart, and knew exactly what I wanted when I did my website! She is truly the best. Thank you Christi for helping with all those little details that truly made my site like none other! You are truly one of a kind.
Logo Work
The first part of of all complete website + branding projects is the brand design. We work together to determine your fonts, colors, and overall brand style. Because Kaley wanted her site feel familiar, we kept her existing colors and LEARNING font.
On the left, I sent six initial proposals to refresh Kaley’s logo. Sometimes this stage has a lot of variety and others it’s more narrow, just based on each client’s question sheet and how solid they are in their choices and ‘must haves’ from the start.
At this stage, clients submit feedback for likes/dislikes. We often modify colors, change fonts, add new icons, and mix/match from the existing styles to create a new logo that feels juuuuust right.
Based on Kaley’s feedback, I sent options 3A-3D on the right. The winner was 3B, with only a slight additional modification needed in her final logo. Can you spot it? Her final logo has a flipped “t” based on her typography preferences.
Matching Branding
Once the logo is locked in place, it’s time to make all of the coordinating pieces. Kaley wanted several alternate logos for her various online needs.
WordPress Website Design
Before: The “Shop” button was taking visitors to her TeachersPayTeachers store away from her site, the welcome image was taking valuable real estate without much purpose, and the opt-in was cut off.
After: Now we’re talking! We have two immediate call to action buttons– to subscribe for updates or download a freebie. Each of these drop visitors right into her email list. The SHOP menu button keeps users on-site in her new Woocommerce store. PLUS all the icons beside her header help navigate shop categories too (with drop-downs for even better browsing).
Free Resource Library
Kaley purchased an add-on to include her free resource library on-site. A password protected free resource library is another great way to encourage visitors to join your email list.
WordPress Woocommerce Store
Once you have visitors on your site, you want to keep them there! I installed an updated Woocommerce store and improved its organization. The sidebar shopping cart and icon encourages more clicks.
