Imagine a place where all your subscribers and customers hang out together. A place where they can chat about your products and services, ask questions, find answers, and share their success stories. A place where you can deepen your relationship with them while also offering them exclusive support and resources. This cozy little community sounds like the perfect spot for you to connect with your audience while also being a place for them to connect with one another, doesn’t it?

Creating a private or “members only” Facebook group for your brand is a savvy way to grow your business. This special corner in your niche provides a place to offer a more personal connection with your audience while also allowing them to network with each other. The main appeal here is a more personal connection with you as the face behind your brand, which is another way you can provide value. As opposed to a public Facebook page, it also offers a semi-private “safe space” and cuts down on the noise and distractions of public platforms. With that in mind, let’s look at how to use Facebook groups to grow your business!

Learn how to use Facebook groups to grow your business and offer a personal connection with you as the face behind your brand.

What is a Private Facebook Group?

Private Facebook groups are online communities that require approval to join before gaining access to exclusive content. They’re designed with careful privacy settings and membership criteria to curate a specific community. The goal is to nurture a safe, trusted space for their niche. The group also offers content that isn’t available anywhere else.

These Facebook groups provide a unique opportunity for you to strengthen client relationships and loyalty. By offering additional support, resources, and insights, you can deepen your connection with your customer base and position yourself as a trusted partner in their journey. You’re also providing members with a sense of community through sharing advice, networking, finding solutions to common problems, and connecting over specialized interests.

These private Facebook groups can also serve as valuable feedback channels. You can gather insights, address concerns, and collect suggestions directly from your members, allowing you to refine your offerings to better meet their needs. The groups I’ve helped admin love receiving sneak previews and offering their insights on the final products.

The members of your group can become your biggest cheerleaders and help boost visibility across other channels too. Your best brand ambassadors will likely come from your Facebook group.

How to Set Up A Private Facebook Group

As educators, we’re familiar with how the classroom setting impacts learning. A strict, cold classroom inhibits engagement and is often based on mostly one-way communication. On the other hand, a lively and cozy classroom is a place where students thrive. The same logic applies to your Facebook group. The goal is to nurture a respectful, collaborative environment. Carefully setting up your Facebook group lays the foundation for a vibrant, close-knit community where members will support each other.

Privacy Settings

Start by balancing visibility with exclusivity. You want your group to be searchable so new members can find it and request to join, but you want content within the group to only be visible to members.

how to use Facebook groups to grow your business

I recommend setting a few membership questions and manually approving all new members to avoid spam. I recommend asking open-ended questions like what grade they teach, why they want to join your community or what they hope to get out of it, and then something “fun” like their favorite color, animal, fruit, etc. This way you can quickly skim their answers (and profile, if needed) before approving their membership to further cut down on spam.

If your Facebook group is for purchasers only, you should also ask for their email address or member ID to cross-check.

Post Settings

Next, set posts to be manually approved before appearing in the group. This prevents spam, irrelevant posts, and questionable material from reaching members without oversight. I recommend enabling post approvals, at least initially, while you set expectations around the contributions (more on this below!).  

Approving posts also has the added benefit of facilitating connections. When a contribution requires approval, you receive a notification. This allows you to not only greenlight the post but also provide an encouraging comment to the poster as well. It’s like giving your members a high-five for the work they’re putting into the group. It also prompts further discussion when you respond with thoughtful questions about their wins or challenges. Remember, one of the main appeals of the group is a connection with YOU as the face of your brand. This is one simple way to build that connection while your group is still small.

As your membership grows, approving every post can take up a lot of time. If this happens, consider disabling the setting if most posts have been approved anyway. If you’ve had to moderate quite a bit, consider bringing on moderators you trust to help. Many virtual assistants offer this service, and some groups even use volunteers who will happily moderate for a small freebie or discount.

Content Settings

You should add group rules that convey the purpose and expectations for your group and its content. Respect, no spam, no self-promotion, no sharing screenshots outside the group, etc. are common rules.

Depending on the nature of your group you can also limit external links and video posts to admins-only by disabling these options for regular members. This prevents promotional material or inappropriate YouTube clips if they are a problem. However, remember the goal is to create a community so you need to balance moderation with encouragement to contribute. While you want to encourage genuine shares, you don’t want your group to become a billboard for other teacherpreneurs.

As you build community and engagement strengthens, consider slowly enabling video and link permissions one by one. For example, once a month you could host “TeacherTube Tuesday” or “Teacher Tip Thursday” where members can share one of their own links. As the group’s mentor, you preview and approve only the most relevant submissions to share on these days. Remember to outline specific guidelines around what’s permitted to publish during these designated days so you’re not inundated with irrelevant content.

Private Group Branding

Branding is an essential part of everything you do as a small business owner. I shared about it in my website anatomy series and even have a special post on How To Develop a Strong Brand Identity. It’s important to have a strong brand presence to build trust and familiarity. You should carry over branding elements from your business into your private group’s design. Here are some tips:

  • Include your business name and niche keywords in the group name because this text is searchable on Facebook. You have a 75-character limit, so keep that in mind. For example, instead of just using “WordPress and Marketing Tips,” my group name would be “WordPress & Marketing Tips for Teacherpreneurs | Design by Christi Fultz.” This way I’m incorporating both my business name and the niche I lean towards most to show up in search results with either option.
  • Use your brand logo as the profile image members see when you post, not a picture of yourself unless your face is everywhere else in your branding. Also upload a customized cover photo that visually conveys your niche.
  • Incorporate brand colors via Facebook’s color customization settings. This allows you to select complementary hues for highlights, backgrounds, and buttons. Use colors in moderation to keep things legible and professional though!
  • Share content that matches your brand voice. The description, about section, comments, and posts should sound the same way you do in your emails, on your website, social media, etc.

The ultimate goal is continuity across platforms so your audience recognizes your private group as part of your overall brand offerings.

Learn how to define your brand identity with colors, fonts, and images that resonate with your audience. It's time to elevate your website!

Group and Content Structure

You can structure your Facebook group’s content based on topics and themes to facilitate engagement.

Begin with an introductory post outlining the group’s purpose, guidelines, and member expectations to set the tone and reiterate the rules they agreed to when joining. You can pin/highlight this post to the top of your group to make it easy for new members to find.

The guidelines should outline what types of posts align with your goals (this may include success stories, tips, meaningful questions, niche humor, etc.) This is your chance to define what you expect from members, while also letting them know what they can expect from the group.

For even more direction, you can categorize key focus areas into dedicated News Feed sections that members can easily navigate. For teacher-authors and tutors, this might include sections like “Curriculum Support,” “Book Recommendations,” or “Homework Tips.” You can also add weekly segments that provide consistency like “Win Wednesdays” where members share recent achievements.

When you want to bump up engagement, create polls, discussion prompts, and chat sessions to encourage involvement. You might ask: “What is your biggest challenge right now as a teacher?”  to kick off a brainstorming session of advice or “What book are you reading aloud right now?” to generate discussion.

Now that you know what you need to focus on when you’re creating your Facebook group, let’s look at how to get people to join it.

All Group Settings

While these are great suggestions to cover the basics, remember to go through every single group setting to fine-tune your preferences.

Growing Your Private Facebook Group

When you first decide to create a Facebook group for your brand, it can feel a little lonely. Promotional offers, email opt-ins, and paid ads are a few of the ways you can promote your group and its benefits.

Promotional Offers

You know what almost everyone loves? High-quality free stuff (aka lead magnets) Leverage this by making an exclusive freebie only available to private group members. This might be a resource kit, eBook, or free sample from one of your larger offerings. Promote the lead magnet prominently across your website, email lists, and social media accounts with the link to your Facebook group as the golden ticket. The urgency of a limited-time offer prompts faster sign-ups.

how to use lead magnets

Some people will join the group, download the freebie, and leave. It happens. However, offering ongoing value and a supportive community will entice even more members to stay as they browse the group’s content.

Another option to consider is a seasonal promotion calendar with new group-exclusive freebies or coupon codes every month (or quarter, whatever works for you). These offers spark recurring interest and help add to the value as you grow your community.

Email Opt-ins

Your email subscribers already love your brand and offers. Now you can make joining your private Facebook group the next step in their journey by incorporating Facebook group links in your email marketing workflow.

When someone downloads a lead magnet, include a link to join your private group in their download email. For example, I could include a bottom line that says something like “PS- Want to join my Teacherpreneur marketing community for exclusive content and monthly training? CLICK HERE!” You slightly run the risk of having people who skim content clicking on only the group link and then wondering where their lead magnet is, but putting the Facebook link below the larger DOWNLOAD LEAD MAGNET NOW button will usually avoid this.

More places to include your Facebook group link:

  • On your subscription thank you/confirmation page
  • In the footer of all your regular weekly emails
  • Within email funnels/sequences
These evergreen email sequence tips can increase your sales and engagement with marketing that grow your business around the clock.

Paid Ads

Sponsored posts and ads allow detailed targeting to your niche. Facebook allows you to filter by interests, age, location, and more to pinpoint teachers who are a good fit for your community.

Create ads showcasing the exclusive value in your private community. For example, use a headline like “Join my inner circle, especially for kindergarten teachers” and list benefits like collaboration, mentorship, and unique printables. Utilize retargeting pixels across your website to serve ads to previous visitors, reminding them about exclusive membership perks.

As with all ads, it’s best to start with a small daily budget to determine which messages and images perform best before scaling.

beginner's guide to paid advertising

Website Links

Make it easy for all website visitors to discover your private community by placing links throughout your website.

  • Add the Facebook group link to your main navigation bar so it appears on every page. Label it clearly, like “Join My Exclusive Facebook Group”.
  • Add the join button in the footer alongside other secondary information.  
  • Embed a promotional image and link on your blog sidebar so that it catches readers’ attention while reading posts.
  • Add another linked image to your website’s after-entry location, which shows below each blog post.
  • Use an exit-intent popup to prompt visitors to join before leaving your website.
  • Add the link to confirmation pages, like after newsletter signups or downloads.
Learn how to design opt-in forms and optimize them for the highest conversions with design and placement tips.

Word of Mouth

One of the easiest ways to grow your business is by having others talk about it for you. You can periodically post reminders to have members share the group with anyone else who could benefit from it. Some teachers or parents who use your tutoring services may prefer keeping their online network separate from real-life connections, but others will be happy to share.

Sometimes members will tag a friend who isn’t already in the group (you’ll know because the friend’s name will be gray). Reply with a warm nudge like, “Jane, thanks for tagging Angela! She can’t see this post because she isn’t in the group. You’re welcome to add her.” Then after Angela joins, tag her in the same post again and give her a warm welcome.

Community Badges

Facebook group badges can be a powerful tool for growing a community’s engagement. These badges serve as visual indicators of a member’s participation and contribution within the group, creating a sense of belonging and recognition. When members are acknowledged for their activity (whether it’s through consistent posting, insightful comments, or helpful interactions) they feel valued and motivated to continue engaging with the group. This not only incentivizes members to actively participate but also establishes a hierarchy of expertise within the group, which can further foster meaningful discussions and knowledge sharing. Sometimes badges spark friendly competition among members, which often leads to increased engagement as members aim to earn badges and stand out within the group.

Facebook group badges can also serve as a form of social proof, showcasing the active nature of the community to new members. When visitors see numerous members sporting different badges it can impact their decision to participate in the group, further boosting the community’s growth.

how to use private facebook groups to grow your teacherpreneur business

More Marketing and Business Growth Tips for Teacherpreneurs

When you learn how to use Facebook groups to grow your business, you open a new avenue of brand promotion and a new way to provide value for your members. Remember to strategically promote your group, nurture ongoing engagement, and facilitate meaningful peer connections to grow your community quickly.

Looking for more ways to promote your business? Check out these posts for additional marketing and business growth tips designed for teacherpreneurs!

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