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How to Pick Brand Colors

One of the first parts of any brand design (or redesign) is selecting the overall feel of the project based on the mood you want visitors to have when they visit your site. Colors play a big part in this first impression, so it’s important to choose them carefully. You need to consider how to pick brand colors, and not just your personal favorites.

how to pick brand colors

The Science of Color

Certain colors usually evoke specific feelings. For example, red tends to be stimulating and energizing, but can also come across as aggressive. Pink is traditionally feminine and youthful, but can also come across as passive. Blue can be peaceful and calming, but can sometimes lack personality. This is why the specific shades and combinations are important in the overall feel of your brand. You don’t necessarily want to pick your favorite colors, but instead focus on the message you want your site to convey.

How To Pick The Winning Combination

Looking at your brand’s palette together is important. I usually recommend 3-5 main colors in each design. I look at not only how the colors look beside each other, but also how they will layer on top of each other. Here’s a good example of variety:

Finding Color Inspiration

My best suggestion is to make a Pinterest board and pin pictures that catch your eye– art, flowers, fabric, landscapes, etc. It doesn’t matter what the images are, but instead focus on pictures that make you feel good. If you’re going for energetic with your site, then you’ll probably be looking at brighter colors. For the cozy home feel, earth or coastal tones work better. Once you have quite a few images pinned, when you look at the board as a whole a trend of common colors should start to take shape. My clients often send me a link to their inspiration board and I work from it to create several palette options.

A Few Brand Color Examples

Here are a few examples of brand color palettes that started with pictures as inspiration. You can also view some of my recent projects to see what other clients have chosen.

Pinterest Branding Resources

I have Pinterest design boards devoted to branding trends, colors, and fonts.

Pin for Later

I can help show you how to pick the perfect brand colors, included in all of my design packages for WordPress, Blogger, or Squarespace.

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2019-12-24T15:49:36-05:00
Thank goodness for Christi! She was so patient, answered all my questions and went above and beyond. I would refer Christi to everyone who is looking for a rebrand! I am so happy I found her and I am so happy with my new site!
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2019-12-24T15:50:30-05:00
Working with Christi was an absolute dream. She was prompt, responsive, and incredibly helpful for a client who is largely uncomfortable with web and graphic design. She made me feel comfortable asking questions, and handled suggested revisions with welcome input and ease.
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Design by Christi Fultz // Website Design + Branding for Entrepreneurs
2019-12-24T15:50:53-05:00
I have hired Christi, over a number of years, to design various projects, from rebranding to blog design. She truly is my go-to designer. She knows what questions to ask, always communicates promptly and professionally and is infinitely patient throughout the process.
Working with Christi has saved me so much time and frustration. If you are debating if it’s worth the money like I was, I’m in the other side of it to say it was worth every penny. I highly recommend her and plan to use her services again.

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2019-12-24T15:52:08-05:00
Working with Christi has saved me so much time and frustration. If you are debating if it’s worth the money like I was, I’m in the other side of it to say it was worth every penny. I highly recommend her and plan to use her services again.
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Design by Christi Fultz // Website Design + Branding for Entrepreneurs
2019-12-24T15:52:50-05:00
It was an absolute pleasure to have Christi give my website a new, improved look. She took what seemed like an overwhelming process and broke it down into easy to understand steps. Her communication skills were flawless. She consistently responded quickly and professionally, while also remaining friendly and personable.
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2019-12-24T15:53:14-05:00
Christi is such a breath of fresh air! If you’re in need of a new design or even just stuck on problems with your website, she’s the go to person! I have worked with other designers before and she is the only one who put up with my constant e-mailing.
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