Are you struggling to build your teacher author or tutoring business? It might be because you haven’t found your voice yet. Your voice is a HUGE part of your business journey and a key factor in building connections that lead to brand loyalty.

In our niche, our consumers are busy teachers or parents who are trusting us and our resources/skills with their learners. The most successful teacher-authors and tutors have figured out how to build a strong connection with consumers that conveys care, authority, and expertise through their brand voice.

How can YOU do that??

A well-defined brand voice builds connections with your customers and sets your brand apart from competitors. Learn to find yours!

First Of All, What IS A Brand Voice?

A brand voice is the unique personality and tone that a brand uses to communicate with its audience. A well-defined voice builds connections with your customers and sets your brand apart from competitors.

Sometimes creators get a little in the weeds about the difference between voice, tone, and mood… let’s not do that! For the sake of this post, let’s consider your brand voice as the way you communicate with your audience.

As a teacher first, you might struggle to think of yourself as a brand… but you absolutely are! And your voice matters.

Here’s a look at my own brand voice, as identified with Grammarly based on the 116,000 words I wrote this week. Whether you’re reading an email, blog post, or social media caption of mine… it’s always my goal to come across as a trusted friend, but also an expert.

Define Your Brand Voice

It’s important to spend time analyzing your business goals, your strengths, and your audience preferences to find your ideal voice.

If you aren’t sure what your brand voice sounds like, spend some time thinking about your brand as a whole. This is similar to your brand identity process.

Learn how to define your brand identity with colors, fonts, and images that resonate with your audience. It's time to elevate your website!

Ultimately, you need to decide if your brand will follow how you naturally write, or if your brand needs its own identity. Are your messages more inspirational and flowery or direct and to the point? Do you use a conversational tone or a more formal one? How much educational jargon is used?

This will vary based on your brand goals and your audience. Tutors, for example, may need to write in a less academic style for parents than for other teachers.

Use YOUR Brand Voice

Once you’ve defined your voice, use it consistently!

As I’ve worked with clients I’ve seen a variety of voices from the same brand, which is confusing to consumers.

Sometimes this happens when they try to copy someone else’s content and fill in the blanks with their own details instead (please don’t ever do this!).

Other times it happens when they try to write in a way that isn’t authentic to their personality, which sometimes happens because they assume they need to be more formal than what feels natural.

AI can be a culprit for a confusing brand voice too. If you’re using AI, it’s important to “train” AI to use your voice by feeding it your writing samples and programming it with your preferred tones.

Virtual assistants can also throw off a brand voice. If you use a ghostwriter, it’s important to find someone who can write in the same tone.

Remember… your website copy, blog posts, emails, social media captions, etc. should all sound cohesive.

Book A Strategy Session

If you’re struggling with your brand voice or any other aspect of your marketing plan, I can help.

Have you ever wished you could have a one-on-one session with someone who has been there and done that? Whether you need help driving more conversions or are struggling with a tricky tech issue, let’s jump on a teacherpreneur strategy session and figure it out together!

Have you ever wished you could have a one-on-one session with someone who has been there and done that? Whether you need help driving more conversions or are struggling with a tricky tech issue, let’s jump on a teacherpreneur strategy session and figure it out together!
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