In today’s world, information is always at our fingertips, coming at us from every angle. However, the average audience’s attention span mimics that of an energetic youngster, quickly flitting from one activity to the next and looking for content that truly catches their eye. This means you have to capture (and keep!) your audience’s attention immediately wherever they see your content. Creating and using visuals that draw readers in immediately can help, which is why infographics are a great choice for upping your visual marketing game.

So what exactly are infographics? Infographics are a mix of various content types– simple text blurbs and on-brand images sprinkled with statistics and data arranged together in an eye-catching visual layout. Simply put, infographics tell a story using both words and pictures in a way that’s easy for your audience to understand. Once you learn how to create amazing infographics, you unlock another level of content marketing.

The combination of striking visuals with bite-sized information gives infographics the power to capture attention and engage readers in ways that regular text-heavy content can’t. These graphics help your message (and brand!) stand out from all the online noise, which makes it more likely to get noticed, shared, and remembered.

Once you learn how to create amazing infographics, you unlock another level of marketing for your teacher author or tutoring business.

How to Find Topics for Infographics

Making an infographic that grabs your audience’s attention is one way to share your expertise and build authority. Not all content lends itself to an infographic though, so here are some suggestions.

What Content Works Best as an Infographic

Infographics are perfect for breaking down complex data, statistics, and processes into simple, easy-to-understand visuals. Content that works well for infographics includes:

  • Education Trends & Research: Share industry reports or research findings at-a-glance to make busy teachers want to learn more.
  • How-To Guides: Turn step-by-step teaching guides into visuals that help educators grasp and remember the key ideas easily.
  • Comparisons: Compare different educational products, tools, or approaches side-by-side so your audience quickly sees similarities and differences.
  • Timelines and Milestones: Present data or case studies as an engaging visual story that highlights important events or achievements.

The most share-worthy infographic topics directly relate to your audience’s challenges, goals, or curiosities. By focusing your content on topics that matter to readers, you’re more likely to grab their interest.

Infographic Examples for Teachers

Think of your audience’s core needs, interests, and pain points to ensure your infographic isn’t just another piece of content lost in the noise. Your reach will grow when you create a useful, visually captivating resource based on data about your audience. Then pair each visual infographic with actionable tips to create a valuable and shareable resource.

Infographics allow you to bring your teaching expertise to life in a creative, visual way. Here are some suggestions:

  • Classroom Management Tips: Create a visual guide featuring actionable tips and tricks for maintaining a positive and organized classroom environment, including behavior management strategies and effective communication techniques.
  • Literacy Boosters Infographic: Highlight fun and engaging activities to enhance literacy skills in young students, such as recommended reading lists, vocabulary-building exercises, and creative writing prompts.
  • Math Made Fun: Showcase creative ways to make math enjoyable for elementary students. Include things like incorporating games, puzzles, and hands-on learning activities to foster a love for numbers.
  • Professional Development Pathway: Create a roadmap-style infographic outlining the steps for continuous professional growth in teaching (attending workshops, pursuing certifications, and networking opportunities).
  • Interactive Learning Tools: Showcase interactive online resources and educational apps that can supplement classroom teaching, promoting digital tools that enhance student engagement and learning outcomes.
  • Classroom Setup Essentials: Create a visual guide illustrating the must-have elements for an effective classroom layout, emphasizing seating arrangements, bulletin board ideas, and organization tips for optimal learning spaces.
  • Parent-Teacher Communication Guide: Detail strategies for building strong partnerships with parents, offering communication tips, scheduling suggestions for parent-teacher conferences, and fostering a collaborative approach to student success.
  • Creative Lesson Planning: Inspire teachers with innovative lesson planning ideas, including thematic units, project-based learning approaches, and incorporating technology for interactive lessons.
  • Diverse Reading Recommendations: Share a curated list of diverse books and literature recommendations to promote inclusivity and cultural awareness in the classroom, encouraging a rich and varied reading experience for students.
  • STEM Activities Showcase: Feature hands-on STEM activities for elementary students, highlighting experiments, challenges, and projects that foster critical thinking and problem-solving skills.
  • Inclusive Classroom Strategies: Share inclusive teaching practices to support diverse learners, including differentiation techniques, accommodations, and fostering a welcoming environment for all students.
  • Wellness for Educators: Promote meaningful teacher self-care and wellness strategies, encompassing stress-relief techniques, time-management tips, and mindfulness exercises to support educators’ mental and emotional well-being.

Turn a Blog Post into an Infographic

Sometimes the content you already have will work as an infographic. Repurposing a blog post is a smart, easy way to breathe new life into content and re-engage your audience with fresh visuals.

Here’s how you can do it.

Let’s say you have a popular blog post titled “10 Hands-On Science Experiments to Wow Your Students.” You already created a step-by-step guide to cover affordable, easy-to-implement experiments that bring science concepts to life in an interactive way. It’s full of helpful tips, material lists, and your favorite attention-grabbing scientific demos.

To breathe new life into this post, you could repurpose it as infographics.

  1. Identify Key Visuals: Comb through the post and pinpoint the experiments that would lend themselves well to illustrations or photos. Things like the baking soda volcano, dancing raisins, or magic milk experiments could all become vivid visuals.
  2. Plan the Storyline: Decide how you’ll organize the flow of the infographic(s). Perhaps start by highlighting the benefits of hands-on science learning, then transition into simplified step-by-step visuals for each wow-worthy experiment.
  3. Incorporate Graphics: Turn those written instructions into illustrated sequences using icons, diagrams, and animations to visualize each step. Add photos of the finished experiments to build excitement.
  4. Drive Blog Traffic: Embed the full infographic into your original blog post. Share it on your socials, Pinterest account, and email campaigns.
  5. Make it Shareable: Include your branding on the infographics so it will always link back to you as the source. Add social sharing buttons to make sharing the original post easier.

Comb through the blog posts you’ve already published and follow these five steps to create a whole new level of accessible, consumable content your audience might have missed.

Here’s an example of an infographic I made from a technical SEO blog post, which I then added to Pinterest, social media, and email all linking back to the post.

5 technical SEO tips to improve website performance and search results rank

You can see how the infographic takes up vertical space on Pinterest to stand out and leads back to my blog post.

how to create amazing infographics that stand out on Pinterest

How To Create Amazing Infographics

No matter your design skills or budget, several infographic tools make it easy for you to create visual content. Here are a few places to start.

Canva

Canva has emerged as the go-to platform for easily creating beautiful, professional-looking graphics, even for those without any design experience. Its simple drag-and-drop interface and starter templates make the design process much easier than starting from scratch.

Canva also provides a massive library of icons, illustrations, stock photos, graphics, and more. You can mix and match elements from different templates and libraries to create infographics that are perfectly tailored to your unique brand.

Piktochart

Piktochart is a straightforward interface with tons of templates that let anyone easily create professional, visually appealing infographics. Piktochart’s emphasis on a flowing narrative makes it ideal for creating informative, engaging content that connects with your audience.

What sets Piktochart apart is its intuitive storytelling capabilities. The platform guides you through mapping out your visual narrative in a logical, cohesive way. This natural flow helps transform complex data and information into sequential visual stories that resonate. For teacherpreneurs, this narrative-driven approach is perfect for visualizing processes like semester curriculum plans, historical timelines, or research findings in a way that unlocks deeper understanding.

Visme

Visme is another awesome tool that can help you create interactive infographics and data visualizations. It has an easy-to-use editor along with a library of templates. It’s simple to turn complex data into engaging infographics that grab people’s attention.

Visme also lets you add animated graphics and clickable elements so your content becomes even more engaging. This allows you to transform boring data into captivating visuals that readers will want to click through and explore.

Easel.ly

Easel.ly is a web-based tool great for collaboration and team projects. With real-time co-editing, multiple people can work on designing infographics together. Easel.ly’s simple interface and customizable templates are perfect for teacher authors, tutors, and content creators aiming to efficiently create professional-level visuals.

Each of these tools offers different strengths suited to diverse needs. By trying them out, you can find the ideal visual storytelling powers to level up your teacherpreneur content.

How To Use Infographics for More Website Traffic

In addition to providing value to your audience, Infographics also provide an SEO advantage by bringing more organic traffic to your website.

Optimize Infographics for Search

To maximize your infographics’ SEO potential, follow these best practices:

  • Use Descriptive File Names: Name files using relevant, keyword-rich words that accurately describe the content.
  • Optimize Alt Text: Add descriptive alt text to help search engines understand the visuals.
  • Offer Embeddable Code: Provide codes that let others share the infographic while linking back to your site.
  • Seek Quality Backlinks: Reach out to relevant sites about guest posting or contributing the infographic for them to use in a related post with credit.
  • Create Supporting Content: Use infographic data to create related blog posts to boost your overall SEO value. Instead of repurposing your blog post into an infographic, you can do the opposite and take your newly created infographic and turn it into a brand-new post.

Infographic Rankings on Google Images

Appearing in Google’s image search results amplifies your infographics’ visibility and reach even more. To make that happen:

  • Optimize Size & Format: Ensure infographics are properly sized and saved as web-friendly PNG or JPG files.
  • Submit to Directories: Submit your work to reputable online image directories and sharing platforms.
  • Share on Social: Post infographics on social media, as engagement signals can impact search rankings.
  • Link Internally: Link to your infographics from other relevant site content to show importance.
  • Monitor & Adjust: Regularly check your infographics’ performance and tweak optimization as needed. When you land on one that especially resonates, create more like it.

Getting your infographics to rank with search engines can drive a steady stream of quality web traffic to your site, which boosts your brand’s industry authority.

Hook Your Audience

There are endless content channels and creators demanding attention from the same readers in our niche. By blending informational text, on-brand images, statistics, and helpful data into a visual story, infographics allow you to hook and engage readers quickly. They also have a viral factor for sharing bite-sized, memorable knowledge.

Now that you know how to create amazing infographics, give your first infographic a try and tag me on socials. I can’t wait to see what you create!

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