Natayle contacted me to create a brand new blog where she can promote her teachers pay teachers curriculum store and share educational content. It was important for her blog to have room to grow into a website with larger needs in the future, so Worpress was the perfect solution.
When starting from scratch like this, we work together to select the perfect hosting platform, WordPress theme, colors, fonts, layout, logos, and coordinating graphics. Social media and newsletter/subscriber integration is also included. But the site isn’t just pretty; it also includes “under the hood” extras to help prevent spam, increase security, and jump start SEO.
In the end, clients receive beautiful, functional sites that are turnkey and ready for posts.
Services Used:
- WordPress PLUS package
- WordPress Store Installation {added separately later}
- Custom font installation
- Teachers Pay Teachers branding
From start to finish, working with Christi was a dream. She was incredibly knowledgeable and timely and every step of the way with questions, resources, tips, and advice. I was so pleased with how well she captured my style with my blog that I had her design my TPT store front as well. Now, I have a branded online presence that feels “like home” on all of my major platforms. Thanks Christi!
A Few Coordinating Pieces
Behind the Scenes
We start the process with a design question sheet so I can get to know you and your needs. Natayle had specific font ideas, so I started by pulling similar fonts already in my collection compared to commercial fonts she was considering. Using fonts already in my collection is a way to save money, but sometimes a new font is just too hard to resist. In this case, Natayle opted to use existing font #2 and the new $13 font for her initial previews.
After settling on fonts, she received 7 initial header options. I provide a variety of options/styles to kickstart the process.
At this point, it was time to mix and match. Based on her feedback, here’s revision #1.
Now we’re really starting to make progress and fine-tune. Differences are subtle, but it’s the details that count in designing the perfect branding package.
Sometimes the process bounces back and forth a little. We went from colors, to gray, back to colors, and ultimately settled on gray. The final header is a variation of initial option #1. Because we opted to use gray in the header, we can play up the pinks and mints more in the website design itself.
A similar process is then used to create the coordinating round logo, site icon, signature, and other website elements.
is time for your own custom website + branding?
Whether you’re starting from scratch, in need of a complete makeover, or somewhere in between… I can help! Send me a message with your ideas and let’s dream together.
