This lifestyle blog received all new graphics and a sophisticated color palette update based on the client’s current colors and Pinterest inspiration board.
The design process is always collaborative and clients have complete control of their final pieces. I submit a variety of initial designs (typically 3-5) based on the client’s preference sheet. Then we work together to refine the new branding. Example of header development:
After receiving the initial concepts, the client chose to move forward with style 1 and 3. Based on feedback, here’s the second proposal.
Concept 1 was further refined to create the final piece, #10. Later we opted to change the tagline font before installation.