Top
Need a website or logo?

Google Tools to Improve SEO

We’ve all heard of Google and probably understand that it can be a valuable tool for sending visitors to your website, but did you know that you can improve your site using a few simple Google tools? Google Analytics and Google Search Console are two resources that can help you optimize your site, deliver a better experience to your readers, and improve website traffic.

google tools to improve SEO. Google Analytics and Google Search Console.

Disclosure: Some of the links on my site are affiliate links. At no additional cost to you, I will earn a commission if you click through and make a purchase from one.

Google Analytics

Of the two tools, Google Analytics is probably the most common. Once connected to your site, it provides information on your website traffic sources and user behavior on your website. If you decide to monetize your site, Google Analytics also integrates with Google Ads and Adsense.

How To Use Google Analytics

When I better understand how my visitors are using my site, I have a starting point for improving my site to better fit their needs. I recommend looking at one or two metrics at a time. Then as you improve in those areas, you can focus on new ones. Here are a few examples:

  • Google Analytics shows how visitors reach your site. This is important for increasing what is working and improving what isn’t. For example, I can see which websites are referring visitors to my site and plan future collaborations around those. Or I can see if my Pinterest traffic drops and adjust my pin-worthy images or Pinterest activity accordingly.
  • You can also track most popular time of day, which is helpful for knowing when to use your Facebook, Twitter, and Instagram accounts.
  • Visitors by location may be useful for you if you’re targeting local customers.
  • User retention provides insights into new vs returning visitors. When growing a blog, both are important metrics. If you aren’t offering new content regularly, your return visitors will drop. If you aren’t receiving new visitors, then you know you need to increase your traffic promotion.
  • Device type is always important to me. Are my visitors mostly mobile? If so, is my website mobile friendly?
  • What pages are users visiting? How can I improve those pages and create more like them? If a product page is receiving a lot of traffic, but not a lot of orders, why am I not converting on it?
  • What is my average session length and bounce rate? Are visitors coming to stay on my site, or taking a quick look and leaving? Website hits are great, but interaction is the goal.

Google Search Console

Formerly Google Webmaster Tools, Google Search Console helps improve your site’s performance on Google searches, but it can also alert you of potential issues on your site. This one is a little less intuitive to use, but worth connecting to begin collecting data from your website for advanced SEO work down the road. Here are a few examples:

  • See what search terms are driving traffic to your website. For example, “WordPress blog design services” sends traffic to my site. This is helpful for selecting key words and writing snippets. As I publish new content, I want to make sure those words are included when applicable.
  • Review your external links. You can see which pages on your website have been linked to the most on other websites around the web, like which of your posts other bloggers are sharing. You can also see the top link referrers (sites) here and top referred terms (like blog design by Christi Fultz). External links are a major key to growing your new site.
  • You can also review your internal links. Remember, to help people navigate your site and all your content then you need to include links to and from your posts and pages.
  • Submit site maps to help google “crawl” or index your site. You can tell it to ignore certain pages that you don’t want to show up in search results, which can help narrow down your most important pages in user searches. The Yoast SEO plugin can help with this.
  • View your site how Google sees it. You can input any link from your site and check to make sure it’s on Google.
  • Get alerts and fix errors quickly. If there’s a crawl error, spam, etc. you will receive an emailed alert.

Monster Insights {Wordpress only}

If you’re interested in getting the most out of your Google tools, I recommend the Monster Insights plugin. This powerful plugin can help you connect your Google tools, authentic your account, and provide data right inside your WordPress dashboard. You can follow this tutorial for help setting it up.

If you’re looking for other ways to improve your SEO, visit my free Beginner’s Guid to WordPress SEO.

pin for later

Click here to read other posts in the Launch Your Site in 30 Days Guide.

Related Services

custom wordpress website design, logos, and branding
Google webmaster tools to install google analytics and google search console

Share It:

Run Your Website Like a Pro

Free Website + Branding tips, resources, and special offers that help you monetize and grow.

client love

I have hired Christi, over a number of years, to design various projects, from rebranding to blog design. She truly is my go-to designer. She knows what questions to ask, always communicates promptly and professionally and is infinitely patient throughout the process.

Design by Christi Fultz // Website Design + Branding for Entrepreneurs
2019-12-24T15:50:53-05:00
I have hired Christi, over a number of years, to design various projects, from rebranding to blog design. She truly is my go-to designer. She knows what questions to ask, always communicates promptly and professionally and is infinitely patient throughout the process.
Working with Christi has saved me so much time and frustration. If you are debating if it’s worth the money like I was, I’m in the other side of it to say it was worth every penny. I highly recommend her and plan to use her services again.

Design by Christi Fultz // Website Design + Branding for Entrepreneurs
2019-12-24T15:52:08-05:00
Working with Christi has saved me so much time and frustration. If you are debating if it’s worth the money like I was, I’m in the other side of it to say it was worth every penny. I highly recommend her and plan to use her services again.
It was an absolute pleasure to have Christi give my website a new, improved look. She took what seemed like an overwhelming process and broke it down into easy to understand steps. Her communication skills were flawless. She consistently responded quickly and professionally, while also remaining friendly and personable.

Design by Christi Fultz // Website Design + Branding for Entrepreneurs
2019-12-24T15:52:50-05:00
It was an absolute pleasure to have Christi give my website a new, improved look. She took what seemed like an overwhelming process and broke it down into easy to understand steps. Her communication skills were flawless. She consistently responded quickly and professionally, while also remaining friendly and personable.
Christi is such a breath of fresh air! If you’re in need of a new design or even just stuck on problems with your website, she’s the go to person! I have worked with other designers before and she is the only one who put up with my constant e-mailing.

Design by Christi Fultz // Website Design + Branding for Entrepreneurs
2019-12-24T15:53:14-05:00
Christi is such a breath of fresh air! If you’re in need of a new design or even just stuck on problems with your website, she’s the go to person! I have worked with other designers before and she is the only one who put up with my constant e-mailing.
From the very first email, she was professional and thorough. Christi was patient and helped us to understand all of the critical steps in getting the end website that we dreamed of. She went above and beyond to make sure that she worked quickly and diligently.

Design by Christi Fultz // Website Design + Branding for Entrepreneurs
2019-12-24T15:53:53-05:00
From the very first email, she was professional and thorough. Christi was patient and helped us to understand all of the critical steps in getting the end website that we dreamed of. She went above and beyond to make sure that she worked quickly and diligently.
It was such a pleasure to work with Christi. She was on deadline and budget. In fact, she even gave me a couple of ideas that I hadn’t even considered before meeting with her. If you are looking for a trusted professional to work with I would highly recommend Christi.

Design by Christi Fultz // Website Design + Branding for Entrepreneurs
2020-03-12T14:03:10-04:00
It was such a pleasure to work with Christi. She was on deadline and budget. In fact, she even gave me a couple of ideas that I hadn’t even considered before meeting with her. If you are looking for a trusted professional to work with I would highly recommend Christi.
Working with Christi was an absolute dream as she took my ideas and made them reality, one patient step at a time. She interpreted my ideas and helped me create a website that I absolutely love! I could not recommend working with her enough!

Design by Christi Fultz // Website Design + Branding for Entrepreneurs
2020-05-19T21:06:24-04:00
Working with Christi was an absolute dream as she took my ideas and made them reality, one patient step at a time. She interpreted my ideas and helped me create a website that I absolutely love! I could not recommend working with her enough!
Working with Christi was a dream. She was incredibly knowledgeable and timely every step of the way with questions, resources, tips, and advice. I was so pleased with how well she captured my style... Now I have a branded online presence that feels “like home” on all of my platforms.

Design by Christi Fultz // Website Design + Branding for Entrepreneurs
2020-06-07T20:34:05-04:00
Working with Christi was a dream. She was incredibly knowledgeable and timely every step of the way with questions, resources, tips, and advice. I was so pleased with how well she captured my style... Now I have a branded online presence that feels “like home” on all of my platforms.
Choosing to work with Christi was the best decision I could have made for my website. She helped me make my dream a reality. Christi made me feel listened to every step of the way and was so fast at getting the work done!

Design by Christi Fultz // Website Design + Branding for Entrepreneurs
2020-06-08T12:07:57-04:00
Choosing to work with Christi was the best decision I could have made for my website. She helped me make my dream a reality. Christi made me feel listened to every step of the way and was so fast at getting the work done!
I am absolutely in love with my new Wordpress website. Her pricing was fair and included so many things I couldn't get with other developers. Christi delivered me a professional and stylish branding package. Thank you Christi, I would work with you again in a heartbeat!

Design by Christi Fultz // Website Design + Branding for Entrepreneurs
5
2020-08-16T20:50:31-04:00
I am absolutely in love with my new Wordpress website. Her pricing was fair and included so many things I couldn't get with other developers. Christi delivered me a professional and stylish branding package. Thank you Christi, I would work with you again in a heartbeat!
0
1
Design by Christi Fultz // Website Design + Branding for Entrepreneurs
0