General
When you work with me, I become your digital marketing business bestie; one point person who helps you get it all done and saves you time. I can design your logo, install your website, setup your email marketing, and create coordinating graphics for both online and print projects… just to name a few popular services.
Lifestyle bloggers, coaches, educators, therapists, creative entrepreneurs, etc. are my wheelhouse. If you’re passionate about it, then I’m passionate about helping you scale and reach the audience who needs you.
My current wait time to start your project is always listed in my shop and sidebar. If you’re on an exact deadline, please contact me to see if I can make that work in my schedule for you. Rush fees apply.
I primarily work Monday-Friday 9:00am-2:00pm EST.
All communication takes place via email to keep a detailed history of your needs and project progress. If you prefer a phone consultation, additional fees apply.
It is important to be available daily during your design window to keep your project timeline. Many clients respond to my emails each evening so that I can work on their next steps the following the day.
All payments are made through PayPal in advance. Due to the nature of design work, I do not give refunds for any reason once I have reserved your work date.
WordPress
WordPress requires a domain (ex: http://yourwebsite.com) and a host. Your domain is your website address and your host is the storage space/server for your website. You can learn more here.
No, you will purchase and own your domain for security purposes. I will provide simple one-step directions to help you connect your domain to WordPress before we begin.
Yes, I offer WordPress hosting. You can opt to bundle your WordPress package with hosting services for an even easier install. As a perk, you’ll receive discounted pricing for your first year bundled with your package price. Hosting renews annually at the market rate (currently $28/month). Learn more here.
You may also choose to provide your own hosting. Simply select the appropriate option for your needs from the dropdown menu during package selection.
Custom WordPress Design
The design process is a collaborative effort. Each project goes through a discovery process where we refine your brand through the perfect combination of colors, fonts, and function.
Once you decide on your needs and complete package payment, you’ll receive a vision sheet to gather your initial ideas. I’ll use your sheet as a starting point and send several design concepts for your feedback.
I’ll then revise and refine your favorite concept, so you’re always in complete control. Here’s a detailed overview of how most projects work. I also share in-process photos of some designs in my portfolio.
When you submit payment, I will reserve a Monday start date and work window for you. Based on the number of revisions needed and how quickly you reply to my messages, designs are usually final within 5-10 business days from your start date.
For complete website and logo projects, Week 1 is typically spent on your brand colors and graphics. Week 2 is spent on website installation and final revisions. Once your project is finished, you receive one week of post-install support.
As stages are completed, we keep moving so projects often finish ahead of schedule if you send feedback quickly for each step.
If your design extends outside of your scheduled work window, additional fees apply.
This is totally up to you! You can view my most popular packages + options in my shop, but if what you need isn’t listed contact me for a custom quote.
Your package includes two standard revisions of graphics and two standard revisions on the website. Standard revisions are adjustments to the existing design, not starting from scratch. They typically include font changes, layout adjustments, rearranging colors, minor text editing, etc. You can see examples of actual client revisions here in these behind-the-scenes posts.
Extensive revisions incur additional fees. Examples of extensive revisions may include: changing to a new color scheme after initial approval, changing your website title which requires a new layout, creating new website sections, editing large amounts of website text, etc.
You can help avoid extensive revisions by carefully completing your question sheets and letting me know if you have something specific in mind for your design from the start.
I am primarily a WordPress designer. I work mostly on the front of your website to create a cohesive, professional presentation. I am knowledgeable about how WordPress, themes, plugins, SEO, etc. work together to create a cohesive user experience.
While I am able to provide custom css and minor file edits, I do not significantly edit php, javascript, or other server-side areas of your site.
Premade WordPress Themes
Premade WordPress themes are the same quality as my custom designs, but offered at a lower price point because they are not exclusive to one website. This makes them perfect for site owners who want an affordable website foundation that can grow over time, or website owners who need a site sooner than my current waitlist.
Each premade WordPress theme is sold as-is in terms of layout, but I personalize it with your content. I also configure important “under the hood” settings for performance.
Graphics + Photos
I do not do any custom illustration. All fonts, stock photos, and graphics (clip art) must be purchased commercially for your project.
Use of my existing curated collection is included in your package price.
If specific stock photos, graphics / clip art, or additional fonts are desired for your project, you must supply your own (per its terms of use).
All images are hosted on your site.
The packages come with graphics designed and sized for your site specifications only. Matching items for your social media branding are available as add-ons to your package. With the add-on purchase, I will resize and redesign your items as needed to fit each site.
After Installation
The view of your site will depend on each device’s unique display size and resolution settings. All of my designs are mobile responsive.
Yes, you can still use all of the features of your site. This means you can add new widgets / plugins, delete them, and rearrange them. However, I am not responsible for any changes to your site due to modifications you make.
You are solely responsible for your site maintenance. Backups of your files are removed from my drive 90 days after installation.
If you need my help with updates or maintenance in the future, you must purchase a support plan.
There is a minimum $125 base fee for all future work. The final cost of revisions varies based on how many changes you request and the time it will take me to complete. Please contact me for a quote.
You are responsible for all content, maintenance, and updates after installation.
While I design and install your site, your package does not include extensive one-on-one support or tutorials on how to use your chosen platform. I do make each client a brief introductory video that shows an overview of their WordPress site.
Your WordPress package also includes 1 year access to my WordPress Training Library with basic WordPress tips and tutorials.
Finally, your WordPress package includes a period of post-install email support for basic questions as you use your new site.
If you need additional assistance after one week, I offer support plans that include priority email support and updates.
Ongoing Support + Maintenance
Your WordPress package includes one week of post-install email support for basic questions as you use your new site. If you need additional assistance after one week, I offer support plans.
Just like routine maintenance on your car or home, WordPress runs best with regular updates and care. My annual WordPress maintenance plan includes 12 consecutive months of routine WordPress care for backups, updates, security monitoring, uptime monitoring, broken link monitoring, and priority email support.
In addition to all routine care, I provide fixes to common WordPress problems (up to 30 minutes per month).
My annual maintenance plan does not include site edits, troubleshooting, or consulting.
Not sure what the difference is between maintenance and site edits? Site edits are typically changes you want made to your site: adding/removing/altering plugins, pages, categories, links, menus, sections, forms, fonts, css, analytics, etc. I provide these types of services separately from your maintenance plan on a one-time or annual basis. You may optionally bundle an annual maintenance plan with an annual services plan for both routine care and site edits.
Not sure what the difference is between maintenance and troubleshooting? Troubleshooting typically involves “fixing” things that aren’t performing as expected. such as fonts, alignment, codes, site/server errors. With nearly endless WordPress theme and plugin combinations, there are sometimes compatibility issues that cannot be predicted as newer versions are released. Sometimes the solution is a quick fix, but sometimes it requires 3rd party support (theme, plugin, host). I am not responsible for third party services. This is also why daily backups are so important, because your site can be “rolled back” to a previous version while you troubleshoot.
Not sure what the difference is between maintenance and consulting? Consulting typically involves giving advice along the lines of “How do I…” or “Is there a way to…” or “Which plugin works best for…” I often have an answer to share based on previous experience, but if not it involves research that isn’t included under your maintenance plan.
Your plan includes up to 30 minutes per month for basic troubleshooting or consulting as-needed. Minutes do not roll over.
My annual support plan includes common website edits, for up to one hour per month. These changes are typically related to adding/removing/altering plugins, pages, categories, links, menus, sections, forms, fonts, css, etc. from the front end of your website. You may optionally bundle an annual maintenance plan with an annual services plan for both routine care and site edits.
It also includes priority email support.
My annual virtual assistance support plan does not include any site maintenance (see above).
While I am able to provide custom css and minor file edits, I do not significantly edit php, javascript, or other server-side areas of your site.
All annual plan clients receive priority email support. Priority email support is available Monday-Friday 9:00am-2:00pm EST and most emails are returned within 24 business hours (typically in just a few business hours). This is to answer common “How do I…” questions about your site. I reserve the right to determine what is considered a reasonable amount of support emails each month before incurring additional fees, which will always be discussed in advance.