General

I create logos, build WordPress websites for creative entrepreneurs, set up email marketing, help with strategic planning, and offer virtual tech assistance too.

TeachersPayTeachers sellers, private tutors, coaches, bloggers, and other service-based businesses are my primary focus. While I no longer actively maintain my own TPT store, I’m still in the TPT space. Since late 2020, I’ve been part of a long-standing TPT team as a content strategist responsible for calendar planning and copywriting (weekly email marketing, funnels, blog posts, and social media). I’m aware of the growing needs of your teacherpreneur business and can help you set yours up for success.

My current wait time to start your project is always listed at the top of my website and sidebar. If you’re on an earlier deadline, please contact me to see if I can make that work in my schedule for you. Rush fees apply.

I primarily work Monday-Friday 9:00am-2:00pm EST.

All communication takes place via email to keep a detailed history of your needs and project progress. If you prefer a phone consultation, additional fees apply.

It is important to be available daily during your design window to keep your project timeline. Many clients respond to my emails each evening so that I can work on their next steps the following the day.

All payments are made through PayPal in advance. Due to the nature of design work, I do not give refunds for any reason once I have reserved your work date.

Since 2012, I’ve helped creative entrepreneurs run websites + businesses that make a difference.

I taught third grade for ten years, but I resigned in 2014 to focus on my growing online TPT business. I originally maintained a successful TPT store (I started it in 2008) and corresponding teacher blog alongside my design business for teacher-authors. However, as my design business grew, I had to decide between running my own TPT store or shifting into business-to-business support for other teacherpreneurs. There are only so many hours in the day (as I’m sure you know!) and after leaving the classroom I found my passion was providing website design and digital marketing for teacher-authors instead of creating resources since I no longer had a classroom to use them in.

While I no longer actively maintain my own TPT store, I’m still in the TPT space. Since late 2020, I’ve been part of a long-standing TPT team as a content strategist responsible for calendar planning and copywriting (weekly email marketing, funnels, blog posts, and social media). I also help many other TPT teams with smaller projects and launches through my annual virtual assistance plans. I’m aware of the growing needs of your teacherpreneur business and can help you set yours up for success.

WordPress

WordPress requires a domain (ex: http://yourwebsite.com) and a host. Your domain is your website address and your host is the storage space/server for your website. You can learn more here.

No, you will purchase and own your domain for security purposes. I will provide simple one-step directions to help you connect your domain to WordPress before we begin.

Yes, I offer WordPress hosting. You can opt to bundle your WordPress package with hosting services for an even easier install. As a perk, you’ll receive discounted pricing for your first year bundled with your package price. Hosting renews annually at the market rate. Learn more here.

You may also choose to provide your own hosting. Simply select the appropriate option for your needs from the dropdown menu during package selection.

It’s important to note that I am not responsible for the legal aspects of your website, including privacy policies, terms and conditions, cookie policies, accessibility, and any other legal compliance requirements. It is your sole responsibility to ensure that your website meets all necessary legal obligations and regulations. I recommend seeking professional legal advice to address these aspects.

While I can’t provide legal advice or legal documents for your website, I can help with the tech side of things to add the documents you provide to your website.

I met with a lawyer when I initially created my business to assess my needs. TermsFeed and Termly are helpful sites to learn more on your own.

Custom WordPress Design

The design process is a collaborative effort. Each project goes through a discovery process where we refine your brand through the perfect combination of colors, fonts, and function.

Once you decide on your needs and complete the package payment, you’ll receive a vision sheet to gather your initial ideas. I’ll use your sheet as a starting point and send several design concepts for your feedback.

I’ll then revise and refine your favorite concept, so you’re always in complete control. Here’s a detailed overview of how most projects work. I also share in-process photos of some designs in my portfolio.

When you submit payment, I will reserve a Monday start date and work window for you. Based on the number of revisions needed and how quickly you reply to my messages, designs are usually final within 5-10 business days from your start date.

For complete website and logo projects, Week 1 is typically spent on your brand colors and graphics. Week 2 is spent on website installation and final revisions. Once your project is finished, you receive one week of post-install support.

As stages are completed, we keep moving so projects often finish ahead of schedule if you send feedback quickly for each step.

If your design extends outside of your scheduled work window, additional fees apply.

This is totally up to you! You can view my most popular packages + options in my shop, but if what you need isn’t listed contact me for a custom quote.

Your package includes two standard revisions of graphics and two standard revisions on the website. Standard revisions are adjustments to the existing design, not starting from scratch. They typically include font changes, layout adjustments, rearranging colors, minor text editing, etc. You can see examples of actual client revisions here in these behind-the-scenes posts.

Extensive revisions incur additional fees. Examples of extensive revisions may include: changing to a new color scheme after initial approval, changing your website title which requires a new layout, creating new website sections, editing large amounts of website text, etc.

You can help avoid extensive revisions by carefully completing your question sheets and letting me know if you have something specific in mind for your design from the start.

I am primarily a WordPress designer. I work mostly on the front of your website to create a professional presentation. I am knowledgeable about how WordPress, themes, plugins, SEO, etc. work together to create the ideal user experience.

While I can provide custom CSS and minor file edits, I do not significantly edit php, javascript, or other server-side areas of your site.

Ready-To-Install WordPress Themes

Ready-To-Install WordPress themes are the same quality as my custom designs and professionally installed on your site by me, but are offered at a lower price point because they are built in advance and ready to install. This makes them perfect for site owners who want an affordable website foundation that can grow over time, or website owners who need a site sooner than my current waitlist.

Each ready-to-install WordPress theme is sold as-is in terms of layout, but I personalize it with your content. I also configure important “under the hood” settings for performance.

You can learn more about ready-to-install WordPress themes here.

Graphics + Photos

I do not do any custom illustrations. All fonts, stock photos, and graphics (clip art) must be purchased commercially for your project.

Use of my existing curated font collection is included in your package price.

If specific stock photos, graphics / clip art, or additional fonts are desired for your project, you must supply your own (per its terms of use).

The packages come with graphics designed and sized for your site specifications only. Matching items for your social media branding are available as add-ons to your package. With the add-on purchase, I will resize and redesign your items as needed to fit each site.

After Installation

The view of your site will depend on each device’s unique display size and resolution settings. All of my designs are mobile responsive.

Yes, you can still use all of the features of your site. This means you can add new plugins, posts, pages, and blocks. However, I am not responsible for any changes to your site due to modifications you make.

You are solely responsible for your site maintenance. Backups of your files are removed from my drive 90 days after installation.

If you need my help with updates or maintenance in the future, you must purchase a support plan.

There is a minimum $150 base fee for all future work. The final cost of revisions varies based on how many changes you request and the time it will take me to complete. Please contact me for a quote.

You are responsible for all content, maintenance, and updates after installation.

While I design and install your site, your package does not include extensive one-on-one support or tutorials on how to use your chosen platform. I make each client a brief introductory video that shows an overview of their WordPress site.

Your WordPress package also includes 1 year of access to my WordPress Training Library with WordPress tips and tutorials.

Finally, your WordPress package includes a period of post-install email support for questions related to my work as you begin to use your new site.

If you need additional assistance after one week, I offer support plans that include priority email support and updates.

Ongoing Support + Maintenance

Your WordPress package includes one week of post-install email support for questions related to my work as you begin to use your new site. If you need additional assistance after one week, I offer support plans.

Just like routine maintenance on your car or home, WordPress runs best with regular updates and care.  My annual WordPress maintenance plan includes 12 consecutive months of routine WordPress care for backups, software updates, security monitoring, uptime monitoring, broken link monitoring, and priority email support.

In addition to all routine care, I provide fixes to common WordPress problems (up to 30 minutes per month). Minutes do not roll over.

My annual maintenance plan does not include site edits (changes), extensive troubleshooting, or consulting (planning).

My annual support plan includes common website edits, for up to one hour per month. These changes are typically related to adding/removing/altering plugins, pages, categories, links, menus, sections, forms, fonts, CSS, etc. from the front end of your website. You may optionally bundle an annual maintenance plan with an annual services plan for both routine care and site edits.

It also includes priority email support.

My annual virtual assistance support plan does not include any site maintenance (see above).

While I can provide custom CSS and minor file edits, I do not significantly edit php, javascript, or other server-side areas of your site.

All virtual assistance or maintenance plan clients receive priority email support. Priority email support is typically available Monday-Friday 9:00 am to 2:00 pm EST, except for holidays and occasional vacation days. Most emails are returned within 24 hours (typically the same day during normal business hours). This service answers common “How do I…” or “Why is…” questions about WordPress or marketing. It is not for developer, hosting, or server services. I reserve the right to determine what is considered a reasonable amount of support emails each month before incurring additional fees, which will always be discussed in advance.

Priority email support may also be purchased separately here.