As Shelley continues to refine and grow her brand, we’ve worked together to take her website from A Family Meeting to Mama Duck to Mama Duck Parenting, and now Faithful Parenting. Keeping the same colors and fonts maintains brand familiarity as your messaging gradually evolves.
When Shelley contacted me for the rebrand, she initially thought she may want to use a cross as the “t” in faithful, so her first set of previews used that concept. When she wasn’t in love with any of them, we started fresh for the second set of header designs.
Design #5 came close, but Shelley preferred to use the script front for “faithful” instead. That’s how the final doodle heart design came to be.
The new logo becomes a fresh, but familiar, look compared to her previous one.