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Example of Design Process

Here’s a visual walkthrough that shows the workflow of my typical design process.

First, a look at the client’s original website {not my work}

Client Design Sheet

First we decide on the package, theme, and layout together. Then I will send a detailed design sheet for you to complete with your style preferences. I’ll use this as a starting point for your colors, fonts, and overall aesthetic.

In this case, she sent me some inspiration pictures for my design services. Some clients send pictures, links to websites they love, or even Pinterest boards. This step is optional, but if you’ve already been collecting inspiration I’m always happy to look at it. This can help round out the information I collect on your design sheet.

Determine Colors

I will use your design sheet and any inspiration you send to propose multiple color palettes. At this point, you select your favorite palette or we revise them based on feedback. Two rounds of revisions are included to fine tune your colors.

In this example, I sent the following color suggestions. She selected color palette #7 without any revisions needed.

Fonts + Header Design

Now that the colors are final, font selection and header design is next. Sometimes clients request specific fonts or layout preferences, but if not I provide a variety of options based on the initial design sheet. You are given 3-5 completed header designs to begin the process.

In this example the client had sketched an example with the top of the heart for the word “meeting” so I included that as a design option, in addition to several more.

Header Revision One

Next you’ll select your favorite header, mix/match pieces of several headers, or we can start entirely over with a new header proposal based on your feedback. This is an important step that really begins to drive the overall design feel. Again, two rounds of revisions are included to fine tune your header.

In this case, she wanted to see what her favorite design would look like with a dotted “i” heart. My design style tends to lean toward clean and minimal, so I sent the dotted heart option, as well as one with the original heart removed.

Header Revision Two

Now the client has a chance to further tweak her favorite header design for revision #2.

In this case, she wanted to compare thicker and thinner fonts.

Header Approval

After the initial header proposal and two rounds of revisions to refine your favorite, the header design is typically completed. If additional revisions are needed beyond the 2 included in your design package, they are billed in advance at $50/hour.

In this example, she approved the left mockup and our header design was complete.

Demo Site

After the header is approved, I add it to a personalized demo site for you. This allows you to see your header, colors, fonts, and website layout all in one place while we work together on your coordinating graphics.

Coordinating Branding

A similar process is used for all other graphics in the package. The header must be locked in before moving on to the extra pieces, which are designed to coordinate with it.

Here’s a look at two of her options for the promo boxes, which can also go through the revision process if needed.

Her final promo box grid.

Completed Project

You’ll receive website-quality, flattened .jpgs or .pngs of the final graphics I designed for your project.

Her final graphics package shows an entirely new look from the original “before” branding. This is a portion of it.

Installation

I install and configure the final product so that you receive a turnkey site when finished.

Communication

Carefully completing your design sheet is an important first step in the process to shape your project, but as you can see this entire process is a collaborative effort. It’s important for us to communicate frequently with each other by email during your design window to keep the project moving.

A Few More Design Process Examples

contact me for your own website design or branding. i look forward to bringing your vision to life!

client love

I really don’t know if I can put into words how grateful I am! When I was a brand new blogger trying to get my business off the ground, she delivered! She is insanely easy to work with, highly-talented, and a true professional. I cannot recommend her enough.

2019-12-24T15:46:19-05:00
I really don’t know if I can put into words how grateful I am! When I was a brand new blogger trying to get my business off the ground, she delivered! She is insanely easy to work with, highly-talented, and a true professional. I cannot recommend her enough.
Thank goodness for Christi! She was so patient, answered all my questions and went above and beyond. I would refer Christi to everyone who is looking for a rebrand! I am so happy I found her and I am so happy with my new site!

2019-12-24T15:49:36-05:00
Thank goodness for Christi! She was so patient, answered all my questions and went above and beyond. I would refer Christi to everyone who is looking for a rebrand! I am so happy I found her and I am so happy with my new site!
Working with Christi was an absolute dream. She was prompt, responsive, and incredibly helpful for a client who is largely uncomfortable with web and graphic design. She made me feel comfortable asking questions, and handled suggested revisions with welcome input and ease.

2019-12-24T15:50:30-05:00
Working with Christi was an absolute dream. She was prompt, responsive, and incredibly helpful for a client who is largely uncomfortable with web and graphic design. She made me feel comfortable asking questions, and handled suggested revisions with welcome input and ease.
I have hired Christi, over a number of years, to design various projects, from rebranding to blog design. She truly is my go-to designer. She knows what questions to ask, always communicates promptly and professionally and is infinitely patient throughout the process.

2019-12-24T15:50:53-05:00
I have hired Christi, over a number of years, to design various projects, from rebranding to blog design. She truly is my go-to designer. She knows what questions to ask, always communicates promptly and professionally and is infinitely patient throughout the process.
Working with Christi has saved me so much time and frustration. If you are debating if it’s worth the money like I was, I’m in the other side of it to say it was worth every penny. I highly recommend her and plan to use her services again.

2019-12-24T15:52:08-05:00
Working with Christi has saved me so much time and frustration. If you are debating if it’s worth the money like I was, I’m in the other side of it to say it was worth every penny. I highly recommend her and plan to use her services again.
It was an absolute pleasure to have Christi give my website a new, improved look. She took what seemed like an overwhelming process and broke it down into easy to understand steps. Her communication skills were flawless. She consistently responded quickly and professionally, while also remaining friendly and personable.

2019-12-24T15:52:50-05:00
It was an absolute pleasure to have Christi give my website a new, improved look. She took what seemed like an overwhelming process and broke it down into easy to understand steps. Her communication skills were flawless. She consistently responded quickly and professionally, while also remaining friendly and personable.
Christi is such a breath of fresh air! If you’re in need of a new design or even just stuck on problems with your website, she’s the go to person! I have worked with other designers before and she is the only one who put up with my constant e-mailing.

2019-12-24T15:53:14-05:00
Christi is such a breath of fresh air! If you’re in need of a new design or even just stuck on problems with your website, she’s the go to person! I have worked with other designers before and she is the only one who put up with my constant e-mailing.
From the very first email, she was professional and thorough. Christi was patient and helped us to understand all of the critical steps in getting the end website that we dreamed of. She went above and beyond to make sure that she worked quickly and diligently.

2019-12-24T15:53:53-05:00
From the very first email, she was professional and thorough. Christi was patient and helped us to understand all of the critical steps in getting the end website that we dreamed of. She went above and beyond to make sure that she worked quickly and diligently.
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