Top
Need a website or logo?

Effective Email Marketing Training Series: Step 2 Lead Magnets

In our previous post we learned how to configure your marketing email provider in order to grow your email list with quality leads. The next step is developing your thank you gift for subscribers who join your list.

free email marketing training: lead magnets

Disclosure: Some of the links on my site are affiliate links. At no additional cost to you, I will earn a commission if you click through and make a purchase from one.

Goal: Offer Value to Grow

Now that you’ve configured your email marketing provider, the next step is to develop your lead magnet. This is an example of you’ve got to give a little to get a little in return.

The Value of a Lead Magnet

Your lead magnet is the free gift you offer subscribers as a thank you for joining your list. As a new blogger, I made the mistake of posting freebies directly on my website without collecting any information in exchange. As a result, I had no way to follow up with those potential customers to continue offering them valuable content.

Your lead magnet should be the carrot reader need to give you their email address. Email lists are especially valuable because you own the content. You don’t have to worry about the platform disappearing {Google Plus, I’m looking at you} or changing algorithms. Once you have their email, you should use it responsibly. NO SPAM! I use my list to provide education and occasional special offers.

Develop Your Lead Magnet

So what should you offer as your free gift? Something valuable, of course, but also something short and sweet. Consider this an appetizer and not a full meal. Think about your target audience and what their specific needs and interests are. Your goal is to attract the right people who will love your content and become valued customers over time. If you’re a food pro, you might offer a unique recipe. If you’re a lifestyle blogger, maybe you provide a household organization checklist.

For my lead magnet, I offer a WordPress checklist to help bloggers improve their SEO and drive more traffic to their sites. Because I work with a lot of new bloggers, this is the perfect gift to help them optimize their new sites. If you subscribe to my list, you can grab my lead magnet to check it out for yourself.

free wordpress post checklist lead magnet

Also note that it’s wise to change your lead magnet from time to time, approximately every six months or so. Flip open your planner right now and mark it down for six months later. This helps ensure that you’re constantly reaching new people with varied interests within your niche.

Promote Your Lead Magnet

Your lead magnet only works if your visitors know about it, so it’s important to promote your free gift in multiple places. Mention it in relevant blog posts, shout it out on your social media accounts, include a call to action in your sidebar, etc. You can also promote it in your slider, as a pop-up etc. MailChimp, ConverKit, LeadPages, and MiloTree all have options to help.

Homework

  • brainstorm ideas for your lead magnet. If you get stuck, consider pain points/problems you can help your readers solve.
  • Consider the best format for your audience. PDF checklists always do well, but maybe your audience would prefer a short video message.
  • Plan to promote your lead magnet so readers can’t miss it.

What’s Next

Next, we’ll look at your download/thank you page and upsell offer.

Pin For Later

Click here to read other posts in the 7 Step Email Marketing Training Series.

Share It:

Subscribe Now

Enter your email to receive free Website + Branding tips, resources, and special offers.

client love

Working with Christi was an absolute dream. She was prompt, responsive, and incredibly helpful for a client who is largely uncomfortable with web and graphic design. She made me feel comfortable asking questions, and handled suggested revisions with welcome input and ease.

Design by Christi Fultz // Website Design + Branding for Entrepreneurs
2019-12-24T15:50:30-05:00
Working with Christi was an absolute dream. She was prompt, responsive, and incredibly helpful for a client who is largely uncomfortable with web and graphic design. She made me feel comfortable asking questions, and handled suggested revisions with welcome input and ease.
I have hired Christi, over a number of years, to design various projects, from rebranding to blog design. She truly is my go-to designer. She knows what questions to ask, always communicates promptly and professionally and is infinitely patient throughout the process.

Design by Christi Fultz // Website Design + Branding for Entrepreneurs
2019-12-24T15:50:53-05:00
I have hired Christi, over a number of years, to design various projects, from rebranding to blog design. She truly is my go-to designer. She knows what questions to ask, always communicates promptly and professionally and is infinitely patient throughout the process.
Working with Christi has saved me so much time and frustration. If you are debating if it’s worth the money like I was, I’m in the other side of it to say it was worth every penny. I highly recommend her and plan to use her services again.

Design by Christi Fultz // Website Design + Branding for Entrepreneurs
2019-12-24T15:52:08-05:00
Working with Christi has saved me so much time and frustration. If you are debating if it’s worth the money like I was, I’m in the other side of it to say it was worth every penny. I highly recommend her and plan to use her services again.
It was an absolute pleasure to have Christi give my website a new, improved look. She took what seemed like an overwhelming process and broke it down into easy to understand steps. Her communication skills were flawless. She consistently responded quickly and professionally, while also remaining friendly and personable.

Design by Christi Fultz // Website Design + Branding for Entrepreneurs
2019-12-24T15:52:50-05:00
It was an absolute pleasure to have Christi give my website a new, improved look. She took what seemed like an overwhelming process and broke it down into easy to understand steps. Her communication skills were flawless. She consistently responded quickly and professionally, while also remaining friendly and personable.
Christi is such a breath of fresh air! If you’re in need of a new design or even just stuck on problems with your website, she’s the go to person! I have worked with other designers before and she is the only one who put up with my constant e-mailing.

Design by Christi Fultz // Website Design + Branding for Entrepreneurs
2019-12-24T15:53:14-05:00
Christi is such a breath of fresh air! If you’re in need of a new design or even just stuck on problems with your website, she’s the go to person! I have worked with other designers before and she is the only one who put up with my constant e-mailing.
From the very first email, she was professional and thorough. Christi was patient and helped us to understand all of the critical steps in getting the end website that we dreamed of. She went above and beyond to make sure that she worked quickly and diligently.

Design by Christi Fultz // Website Design + Branding for Entrepreneurs
2019-12-24T15:53:53-05:00
From the very first email, she was professional and thorough. Christi was patient and helped us to understand all of the critical steps in getting the end website that we dreamed of. She went above and beyond to make sure that she worked quickly and diligently.
It was such a pleasure to work with Christi. She was on deadline and budget. In fact, she even gave me a couple of ideas that I hadn’t even considered before meeting with her. If you are looking for a trusted professional to work with I would highly recommend Christi.

Design by Christi Fultz // Website Design + Branding for Entrepreneurs
2020-03-12T14:03:10-04:00
It was such a pleasure to work with Christi. She was on deadline and budget. In fact, she even gave me a couple of ideas that I hadn’t even considered before meeting with her. If you are looking for a trusted professional to work with I would highly recommend Christi.
Working with Christi was an absolute dream as she took my ideas and made them reality, one patient step at a time. She interpreted my ideas and helped me create a website that I absolutely love! I could not recommend working with her enough!

Design by Christi Fultz // Website Design + Branding for Entrepreneurs
2020-05-19T21:06:24-04:00
Working with Christi was an absolute dream as she took my ideas and made them reality, one patient step at a time. She interpreted my ideas and helped me create a website that I absolutely love! I could not recommend working with her enough!
Working with Christi was a dream. She was incredibly knowledgeable and timely every step of the way with questions, resources, tips, and advice. I was so pleased with how well she captured my style... Now I have a branded online presence that feels “like home” on all of my platforms.

Design by Christi Fultz // Website Design + Branding for Entrepreneurs
2020-06-07T20:34:05-04:00
Working with Christi was a dream. She was incredibly knowledgeable and timely every step of the way with questions, resources, tips, and advice. I was so pleased with how well she captured my style... Now I have a branded online presence that feels “like home” on all of my platforms.
Choosing to work with Christi was the best decision I could have made for my website. She helped me make my dream a reality. Christi made me feel listened to every step of the way and was so fast at getting the work done!

Design by Christi Fultz // Website Design + Branding for Entrepreneurs
2020-06-08T12:07:57-04:00
Choosing to work with Christi was the best decision I could have made for my website. She helped me make my dream a reality. Christi made me feel listened to every step of the way and was so fast at getting the work done!
0
0
Design by Christi Fultz // Website Design + Branding for Entrepreneurs
0