Top
Need a website or logo?

Effective Email Marketing Training Series: Step 1 Choose a Provider

If you do any kind of online marketing, then you’ve probably heard that building your email list is key. But how does that happen?? Follow this free seven step email marketing training series to successfully launch your first email campaign.

free email marketing training: choose a provider

Disclosure: Some of the links on my site are affiliate links. At no additional cost to you, I will earn a commission if you click through and make a purchase from one.

Goal: Grow Your List with Quality Leads

In this seven step email marketing training series, we’ll walk through how to asses your lead magnet {heads up, you need one!} and initial auto-responder series to evaluate what’s working and what isn’t.

The best part? This training is applicable to entrepreneurs of all types. Maybe you’re a food pro, lifestyle blogger, wellness coach, financial advisor, educational consultant, etc… the training is all the same.

Look for a new training every Wednesday, but for now let’s get started by setting up your email provider.

Start Your Email List

If you don’t already have an email list, then it’s time to start one. I recommend MailerLite or ConvertKit as your provider. I personally use MailerLite for its ease of use and starter pricing.

Configure Your Subscribe Boxes

In order to grow your list, you need several ways for your visitors to opt in to receive your emails. This should be a simple, branded, and functional process. If you’re using WordPress, both MailerLite and ConverKit have their own plugins and also connect seamlessly with the Genesis eNews Extended plugin for simple subscribe boxes.

Consider how much information you collect during sign up. Do you only need the basic customer’s name and email? Do you need their birthday? Location? Any additional information to serve them better in the future?

Also consider the placement of your sign up options. I personally have a landing page to collect leads, but I also embed the subscribe form on my home page, sidebar, blog post footers, and sidebar slider. These should be attractive calls to action that match your personal website branding. This is where services like LeadPages and MiloTree can upgrade your opt-ins and improve your chances of collecting leads. Browse my site to see all the different ways I invite readers to connect with me.

Finally, do your readers know what to expect? I make it clear that people who subscribe to my email list will receive free guides and special offers related to website and branding.

mailchimp sign up form example

Thank Your Subscribers

After your visitors subscribe, you should send them to a thank you page that serves two purposes– give them a gift and an invite them to take the next step. We’ll look at your free gift {also called a lead magnet} more in the upcoming posts, but for now take a look at your mail provider options to start mapping out your thank you page. Want to see mine? Be sure to subscribe to my list!

Homework

  • Subscribe to my list so you don’t miss the next free guide
  • Choose your email provider
  • Configure your mailing list and subscribe boxes
  • Start thinking about your free gift

What’s Next

Next, we’ll look at your lead magnet and craft the perfect thank you gift for your subscribers.

Pin for Later

Click here to read other posts in the 7 Step Email Marketing Training Series.

Share It:

Run Your Website Like a Pro

Free Website + Branding tips, resources, and special offers that help you monetize and grow.

client love

Working with Christi has saved me so much time and frustration. If you are debating if it’s worth the money like I was, I’m in the other side of it to say it was worth every penny. I highly recommend her and plan to use her services again.

Design by Christi Fultz // Website Design + Branding for Entrepreneurs
2019-12-24T15:52:08-05:00
Working with Christi has saved me so much time and frustration. If you are debating if it’s worth the money like I was, I’m in the other side of it to say it was worth every penny. I highly recommend her and plan to use her services again.
I was referred to Christi by Bill Erickson, who works on larger projects... Christi was so prompt, informative and genuine. I absolutely love how my new site came out and will certainly be a returning client.

Design by Christi Fultz // Website Design + Branding for Entrepreneurs
2020-11-15T17:01:28-05:00
I was referred to Christi by Bill Erickson, who works on larger projects... Christi was so prompt, informative and genuine. I absolutely love how my new site came out and will certainly be a returning client.
It was such a pleasure to work with Christi. She was on deadline and budget. In fact, she even gave me a couple of ideas that I hadn’t even considered before meeting with her. If you are looking for a trusted professional to work with I would highly recommend Christi.

Design by Christi Fultz // Website Design + Branding for Entrepreneurs
2020-03-12T14:03:10-04:00
It was such a pleasure to work with Christi. She was on deadline and budget. In fact, she even gave me a couple of ideas that I hadn’t even considered before meeting with her. If you are looking for a trusted professional to work with I would highly recommend Christi.
I am absolutely in love with my new Wordpress website. Her pricing was fair and included so many things I couldn't get with other developers. Christi delivered me a professional and stylish branding package. Thank you Christi, I would work with you again in a heartbeat!

Design by Christi Fultz // Website Design + Branding for Entrepreneurs
2020-08-16T20:50:31-04:00
I am absolutely in love with my new Wordpress website. Her pricing was fair and included so many things I couldn't get with other developers. Christi delivered me a professional and stylish branding package. Thank you Christi, I would work with you again in a heartbeat!
Working with Christi has been easy breezy... She is creative, professional, and most importantly, responsive... all the things I need in a web creator. I’ll definitely be using her on other projects.

Design by Christi Fultz // Website Design + Branding for Entrepreneurs
2020-10-21T13:44:14-04:00
Working with Christi has been easy breezy... She is creative, professional, and most importantly, responsive... all the things I need in a web creator. I’ll definitely be using her on other projects.
Working with Christi was a dream. She was incredibly knowledgeable and timely every step of the way with questions, resources, tips, and advice. I was so pleased with how well she captured my style... Now I have a branded online presence that feels “like home” on all of my platforms.

Design by Christi Fultz // Website Design + Branding for Entrepreneurs
2020-06-07T20:34:05-04:00
Working with Christi was a dream. She was incredibly knowledgeable and timely every step of the way with questions, resources, tips, and advice. I was so pleased with how well she captured my style... Now I have a branded online presence that feels “like home” on all of my platforms.
Choosing to work with Christi was the best decision I could have made for my website. She helped me make my dream a reality. Christi made me feel listened to every step of the way and was so fast at getting the work done!

Design by Christi Fultz // Website Design + Branding for Entrepreneurs
2020-06-08T12:07:57-04:00
Choosing to work with Christi was the best decision I could have made for my website. She helped me make my dream a reality. Christi made me feel listened to every step of the way and was so fast at getting the work done!
Working with Christi was an absolute dream. She was prompt, responsive, and incredibly helpful for a client who is largely uncomfortable with web and graphic design. She made me feel comfortable asking questions, and handled suggested revisions with welcome input and ease.

Design by Christi Fultz // Website Design + Branding for Entrepreneurs
2019-12-24T15:50:30-05:00
Working with Christi was an absolute dream. She was prompt, responsive, and incredibly helpful for a client who is largely uncomfortable with web and graphic design. She made me feel comfortable asking questions, and handled suggested revisions with welcome input and ease.
Christi is by far the best web designer I have ever worked with! She is intuitive, smart, and knew exactly what I wanted... Thank you for helping with all those little details that truly made my site like none other!

Design by Christi Fultz // Website Design + Branding for Entrepreneurs
2020-11-15T16:47:16-05:00
Christi is by far the best web designer I have ever worked with! She is intuitive, smart, and knew exactly what I wanted... Thank you for helping with all those little details that truly made my site like none other!
From the very first email, she was professional and thorough. Christi was patient and helped us to understand all of the critical steps in getting the end website that we dreamed of. She went above and beyond to make sure that she worked quickly and diligently.

Design by Christi Fultz // Website Design + Branding for Entrepreneurs
2019-12-24T15:53:53-05:00
From the very first email, she was professional and thorough. Christi was patient and helped us to understand all of the critical steps in getting the end website that we dreamed of. She went above and beyond to make sure that she worked quickly and diligently.
Christi is such a breath of fresh air! If you’re in need of a new design or even just stuck on problems with your website, she’s the go to person! I have worked with other designers before and she is the only one who put up with my constant e-mailing.

Design by Christi Fultz // Website Design + Branding for Entrepreneurs
2019-12-24T15:53:14-05:00
Christi is such a breath of fresh air! If you’re in need of a new design or even just stuck on problems with your website, she’s the go to person! I have worked with other designers before and she is the only one who put up with my constant e-mailing.
I really don’t know if I can put into words how grateful I am! When I was a brand new blogger trying to get my business off the ground, she delivered! She is insanely easy to work with, highly-talented, and a true professional. I cannot recommend her enough.

Design by Christi Fultz // Website Design + Branding for Entrepreneurs
2019-12-24T15:46:19-05:00
I really don’t know if I can put into words how grateful I am! When I was a brand new blogger trying to get my business off the ground, she delivered! She is insanely easy to work with, highly-talented, and a true professional. I cannot recommend her enough.
It was an absolute pleasure to have Christi give my website a new, improved look. She took what seemed like an overwhelming process and broke it down into easy to understand steps. Her communication skills were flawless. She consistently responded quickly and professionally, while also remaining friendly and personable.

Design by Christi Fultz // Website Design + Branding for Entrepreneurs
2019-12-24T15:52:50-05:00
It was an absolute pleasure to have Christi give my website a new, improved look. She took what seemed like an overwhelming process and broke it down into easy to understand steps. Her communication skills were flawless. She consistently responded quickly and professionally, while also remaining friendly and personable.
0
0
Design by Christi Fultz // Website Design + Branding for Entrepreneurs
0