Are you ready to up your content strategy game? As a fellow teacherpreneur, I understand the importance of making data-backed decisions to grow your business. Analyzing data from sales, blog traffic, social media, and email marketing can be overwhelming at first, but these simple steps will help you learn to break it down into manageable pieces. Let’s explore how you can use data to make informed content decisions that will move the needle forward in your business.

As we enter a new year, it’s that time again when many people find themselves setting goals for the upcoming months. Many teacherpreneurs make goals around growing their businesses to increase their online presence and revenue. However, these aspirations often lack execution due to guessing what their audiences might want rather than relying on cold hard data to know what they want. Using data-backed decisions is critical for understanding your followers’ needs, identifying high-demand topics, improving underperforming content, and maximizing your profits and impact. Let’s explore a few essential data points and how to analyze them for targeted action!

Learn how to use data-backed decisions to make content that will move the needle forward in your teacherpreneur or tutoring business.

The Power of Data

In the past, businesses had limited visibility into metrics that showed content effectiveness or user preferences. Now that there is a wealth of available data at your fingertips, it can be overwhelming to analyze all of it! However, leveraging this data is important because it can directly inform your business decisions and help you optimize your results.

Making data-backed decisions starts with analyzing your website traffic, social media engagement levels, email list growth (like determining which freebies subscribers were most drawn to), and sales data. These metrics offer crystal-clear insights into your audience’s interests and needs.

Rather than speculating what your community might enjoy or respond to, you can objectively determine actual patterns from available data.

For teacherpreneurs, data can reveal insights like:

  • blog posts on classroom management strategies resonate most with your niche while content about lesson planning falls flat.
  • new subscriber welcome emails focused specifically on classroom organization tips have higher open and click rates compared to your emails about managing classroom behavior.
  • your highest-performing Instagram content last year focused on classroom community-building activities and easy-to-implement mindfulness practices for teachers while posts showcasing your newly launched 1st-grade reading curriculum fell flat and had lower-than-average reach and engagement.

In all of those examples, the relevant data uncovered gaps between the content you were producing and the desired information your followers were looking for at that moment. Remember, audience needs are constantly shifting and changing, so regularly monitoring the data to see what is relevant to your audience (and what’s not!) is crucial.

Ultimately, the key is letting the available data patterns determine your optimum content-creation approach instead of simply making guesses or working on a passion project that’s only of interest to a small audience. Relying on data:

  • equips you to make decisions about new products.
  • helps pivot your topical focus when necessary.
  • highlights areas that need improvement.
  • relies on facts rather than feelings.

Data-backed decisions eliminate the guesswork from determining what content to produce, so you are better able to utilize your time and resources to maximize your impact… which leads to more engagement and higher revenue in the long run!

Types of Data

There are four essential data streams teacherpreneurs should be tracking for content insights:

Sales Data: How well are each of your courses, memberships, product lines, bundles, and individual resources selling?

Website Analytics: What do blog traffic and engagement levels reveal about content and funnel performance?

Social Media Insights: What does follower growth show? What are your top-performing posts and your community’s response to different types of content?

Email Marketing Metrics: What have open rates, clicks, and list growth shown about how subscribers respond to email outreach and offers? Are your UTMs showing conversions?

Collectively, these data points offer an extremely detailed view of your business’s health. Now, let’s explore specifics to monitor for each channel to help you make informed decisions.

Sales Data 

First, you need to set up spreadsheets or other systems to compile sales data on all offers. If you’re selling on TPT, your dashboard is the best place to start. Your Data Playbook also offers valuable insights. If you’re selling on your own website, you can also export sales data.

Key metrics to assess monthly include things like:

  • revenue by offer
  • revenue by category
  • average order size
  • average lifetime order value per customer
  • conversion rates by offer

As you compile your data, analyze which offers converted best and look for reasons why. Did you run an ad for them? Promote them in an email? Throw a sale? Write a new blog post? Track the behaviors that worked to drive sales!

Website Traffic Insights

Next, install Google Analytics to unlock a dashboard of website performance insights. It tracks visits, page views, bounce rates, time on site, and other metrics that measure content engagement levels. You can view analytics for blog posts, important pages like the About or Services pages, your Shop page, etc.

using Google analytics to make informed data-backed decisions that increase conversions and revenue

Be sure to take action on the data you collect! You can:

  • objectively identify your top-performing content pillars in order to create more related content.
  • identify your underperforming areas to edit for clarity or adjust with SEO.
  • filter analytics to display your top conversion pages, which shows funnel effectiveness.
  • use analytics-directed keywords and search queries to identify related topics for future content creation.
  • look for ways to expand or improve pages that get substantial views, but also have high bounce rates.

When you allow concrete user behavior patterns on your site to steer content planning, you use your time on revenue-generating opportunities.

Social Media Response

Social media platforms like Facebook and Instagram already provide built-in analytics on follower growth, content reach/engagement, and performance insights for social posts, so it’s very easy to identify what your community wants to see (and what they don’t). Facebook Creator Studio shows strong metrics like post clicks and saves for deeper analysis.

At a minimum, you should assess:

  • monthly follower increases.
  • posts with the most engagement.
  • identify whether educational, motivational, or value-focused content resonates best with your audience.

When you identify a pattern of your strongest posts, you know where to spend time creating new content. Once you’ve used social media metrics to identify wins, you can also repurpose top posts into fresh formats like videos or podcast interviews.

Email Metrics

Robust email marketing platforms like ConvertKit track opens, clicks, and subscriber counts that indicate how your list responds to your content.

Focus on metrics like:

  • overall subscription growth.
  • open rates per broadcast.
  • click rates per broadcast.
  • conversion rates per form.
  • sequence conversions.

If you run promotions or send product recommendation messages, note which ones convert to sales and which are falling flat. Also, assess opt-in rates across different lead magnets and calls-to-action to identify what motivates signups. Build your lead magnets based on these results and remove (or improve) any lead magnets that aren’t performing.

For email segmentation, check if teachers have higher open rates than parents. See if there are any other trends in open and click rates based on list-segmenting qualifiers. This can help you focus on which segments of your email list are converting and which ones aren’t receiving the quality content they want from you in order to try a new approach.

When it comes to consistently reaching your target audience, email marketing segmentation is king... but how does it work exactly??

When you use email metrics to shape future newsletter content and improve sequences that aren’t getting engagement, you’ll see better results from your efforts. Follow the momentum by sending more of what works and less of what doesn’t.

Transform Insights into Action

When you look at overall trends in your user engagement and purchase data, it will reveal exactly what resonates with your community. Use that data to transform your insights into targeted action like:

  • doubling down on proven offers
  • improving floundering funnels
  • promoting products aligned to proven needs
  • testing new solutions for gaps
  • meeting buyer demand.

Sales numbers don’t lie – they should directly guide business decisions in a data-driven fashion.

First, comb through last year’s analytics across channels to spot the highest and lowest performers in blog posts, email sequences, social campaigns, sales funnels, etc. Look for obvious patterns relating to offers/topics and their success rates.

Then develop hypotheses about why certain content thrives while other pieces fall flat. As an example, is there an engagement level difference between instructional vs. inspirational messages? Have you identified specific topics your audience is looking for, such as classroom management or learning aids? Use the patterns to make educated decisions about what direction to take your content creation. When in doubt about your data, experiment and test (like A/B testing subject lines, posting at a different time, etc.).

From there, create and schedule new content aligned to the themes and formats that showed the strongest sales and community interest according to the data already gathered. If you feel strongly about a product or topic that didn’t perform well, you’ll need to spend time improving your messaging or approach. For lackluster posts or email sequences, try to identify the weak points and improve them.

Most importantly, always have a goal when releasing content. You need to spend your valuable time strategically!

Data-Backed Decision Consistency

When you keep an eye on your data, you can make additional revisions to underperforming aspects of your business. Analyzing data, releasing content based on its insights, gathering metrics on success, and refining your strategy again is how data-driven teacherpreneurs thrive. This is not a “once and done” process. You need to stay agile, continually analyze data, and adapt to your ever-evolving audience preferences.

Don’t leave your success to chance. Embrace the power of data-baked decisions to take control of your content strategy like never before. Let analytics point the way forward (and up!) in 2024!

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