Jill and Emily run an established tutor coaching business that offers courses on Teachable. They were looking to expand their courses to include more details on WordPress, which gives great design control and SEO benefits. We kept their existing logo + colors, but built an all-new, totally custom WordPress website with 11-pages to act as a hub for their valuable resources. They had a vision for their site so they sent a sketch of their ideal layout, which I then re-created from scratch in WordPress.
Custom WordPress Website Homepage
This homepage is designed to drive traffic and convert leads. There’s a pink call-to-action and then a welcome video to build credibility. Below that, 3 promo boxes help new users find content appropriate to their stage of the tutoring journey. It’s followed up with testimonials and a featured resource, which is easy to update in the future! Finally, there’s a brief tabbed bio section and recent blog posts.
The course page features info boxes for each Teachable course. In the future, this website could grow to include detailed sales pages for each course. In the meantime, it’s easy for them to add and update these info boxes as-needed
Targeted Audience Pages
Three custom pages target three separate audiences– new, growing, and well-established tutors. Each page is designed to share relevant content and upsells for the audience. In the future, these pages can display recent blog posts for each audience too.
Tutor Success Academy has a large YouTube library. I designed a custom page to display playlists for key topics. This page will automatically update as new video are uploaded to YouTube.