Khadeejah contacted for me a major overhaul on her existing WordPress teacher website. She previously had a more traditional blog layout and wanted to switch to a landing page/website format. She also needed updated branding, watermarks, and additional custom touches to make the site her truly her own. We also migrated her website to a new host during the update process and STILL finished within her two-week window.
Services Used:
First, let’s look at her website before so you can see where we started. She was using a plain text header and a very basic blog design.
Branding Process
Khadeejah wanted bright, happy colors mixed with black. She also mentioned possibly using a truck icon as a nod toward “Trucker” who she writes about in her blog posts. I found this fun little truck to use in a few options.
She liked option 4, but with a few variations. We looked at options with and without an outline, as well as subtle color changes.
After the header was finalized, we looked at a few alternate round versions.
Here’s her final branding look, which was also completed with several watermark options.
WordPress Teacher Website Design
Here’s a look at her original homepage. It was a traditional blog format with a grid on the homepage and minimal sidebar.
Because she opted for a 100% custom design, we weren’t limited by working with an existing theme. This means I built each piece of her website “from scratch” to meet her vision. Here’s mockup she sent early in the process with her wishlist.
Then I took her mockup and built it in WordPress. I created the needed graphics using her gorgeous product photos and synced her email marketing forms too.
WordPress Free Resource Library
I added a custom free resource library to help grow her email list. Users are prompted to sign up for the password.
Once users subscribe, they’re granted access to these free downloads. Khadjeeah also received a tutorial video showing how to update and add resources to the library.
WordPress Custom Category Pages
Instead of traditional archive pages, I built four main “landing pages” for her major categories. Each of these pages has an intro blurb (great for SEO!) and then sections that lead to her SUB categories. This is the top portion of one main category page.
Each SUB category page has a blog archive on the top and a carousel of suggested resources at the bottom.
Work With me On Your WordPress Teacher Website
Whew! That was a major project. Sometimes websites have unexpected turns along the way (like deciding to change hosts), but I have the experience and knowledge to help you through your build. Contact me with your own website, blog, WordPress, email marketing, or branding needs.