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Effective Email Marketing Training Series: Step 3 Thank You Page + Tripwire Offer

Effective Email Marketing Training Series: Step 3 Thank You Page + Tripwire Offer

In the previous posts in this training series, you’ve set up your email marketing provider and created your thank you gift for subscribers. The next step is developing the thank you page that offers your subscribers a valuable gift and a tripwire offer. Disclosure: Some of the links on my site are affiliate links. At…

How to Pick Brand Colors

How to Pick Brand Colors

One of the first parts of any brand design (or redesign) is selecting the overall feel of the project based on the mood you want visitors to have when they visit your site. Colors play a big part in this first impression, so it’s important to choose them carefully. You need to consider how to…

Five Must-Have Website Pages

Five Must-Have Website Pages

Your website’s static pages provide readers with valuable content and should be relatively “evergreen” for you. Here are my recommendations for your site’s five must-have website pages when you launch. Home This one sounds like a no-brainer, but it’s one you really need to think about before jumping in. Is your home page going to…

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