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How to Plan Blog Post Ideas

Do you ever open your blog and stare at blank screen, wondering what to write? Has it been months since you’ve added a new post to your website? Maybe you have the opposite problem and there are too many blog post ideas in your head and no way to organize them. I’ve been on both…

5 Mistakes to Avoid When Launching a Website

Are you ready to start your first professional website (or seriously level up your existing one), but feeling overwhelmed? Maybe you’re lost in technical jargon and conflicting tutorials? Does it feel like you’re spending every free minute trying to get your website up and running? I get it. In fact, I’ve been there. You aren’t…

Important Website Homepage Elements

Is your website bounce rate too high? Are readers leaving your site before they even get started? Does your website’s homepage fall flat? Do you feel like you’re missing out on potential customers because your page just doesn’t grab their attention? If any of those ring true, it’s time to transform your homepage with these…

Blog SEO in 2023: How Blogs Can Boost Your Rank

Did you know that writing blog posts can boost your Google ranking? Yep, it’s true! Blog SEO is a real thing. With the popularity of podcasts and social media, you might be wondering about the significance of having a traditional written blog on you website and if it’s a wise use of your time. However,…

Is It Time To Hire a Virtual Assistant?

Starting a new website can be especially overwhelming. In addition to learning to create great content, you also need to learn site organization, maintenance, email marketing, social media, SEO, etc. etc. etc. There are dozens of resources, coaches, and courses you can take to perfect your practices over time {and I think you should!}. But…

25 Social Media Post Ideas

Social Media platforms like Instagram and Facebook are important marketing tools for your business. Using a content calendar, or at least a content strategy, can help you plan ahead and improve social media engagement. That’s why I’ve created these 25 social media post ideas that target five popular content strategies. When and Where To Post…

Five Must-Have Website Pages

Your website’s static pages provide readers with valuable content and should be relatively “evergreen” for you. Here are my recommendations for your site’s five must-have website pages when you launch. Home This one sounds like a no-brainer, but it’s one you really need to think about before jumping in. Is your home page going to…

WordPress Category Structure for SEO

We’re going to learn more about SEO (search engine optimization) in our next post, but first let’s get started with how to structure your site to make it user-friendly and easy for search engines like Google to index. Think of this process as writing an outline or mapping out chapters in a book that will…