The holidays are here – a time for cheer, festive decorations, cozy downtime with family. It’s also a time to reflect on the past year’s accomplishments and think about what you’d like to achieve in the coming year. As a teacherpreneur, what better gift to give yourself than an additional income stream that requires only a little extra work? Affiliate marketing checks that box by allowing you to add to your revenue through strategic product and resource recommendations.
Are you a teacherpreneur or a tutor looking to expand your reach and maximize your earnings? If so, these affiliate marketing tips are for you! Affiliate marketing can be a game-changer. By incorporating affiliate programs into your online presence, you open up a world of opportunities to monetize your expertise. Not only does it provide an additional stream of income, but it also allows you to recommend valuable resources, tools, or products that align with your existing branding. As a teacherpreneur, you can leverage your existing network and audience to promote educational materials, online courses, tutoring platforms, or even teaching supplies.
Let’s explore exactly what affiliate marketing is, how to choose ideal products, different affiliate marketing types, and copywriting strategies to ensure success with these affiliate marketing tips.
What is Affiliate Marketing?
With affiliate marketing you earn income by driving the sale of products created by other people. At first that might sound counterproductive as a business owner, but I promise affiliate marketing as its perks! When you promote their products to your audience, you earn a cut of the sale as a commission. Compensation varies, but 5%-45% is average.
Affiliate marketing eliminates much of the work involved with selling your own products or services because someone else handles everything after the initial click and purchase. This means you aren’t responsible for order processing and payments. You also avoid having to keep inventory, package orders, and trek to the post office for shipping, which removes huge administrative headaches! Additionally, any customer service inquiries, returns, or other post-purchase issues are handled directly by the merchant.
While affiliate marketing is relatively easy for you in terms of time and effort, the main benefit of affiliate marketing is expanding your income while still focusing on your core products, services, and content. Rounding out your offerings with relevant affiliate products is a nice way to boost revenue without the significant time investment of designing more products from scratch.
Note: Affiliate marketing is not an entirely passive income. It still requires copywriting and marketing, but it can require less effort than other monetization strategies once you have your processes down.
These affiliate marketing tips can help you get started.
Choosing which affiliate products to highlight is key. There are two main guidelines to follow when choosing which products you want to offer.
Products You Know and Love
First, what do you already use and love or what do you know would benefit your audience that’s been created by someone else?
If you’re truly happy with a product, whether for your business or personal use, then it will be easy and authentic for you to recommend it to others. Think about it, how many times have you purchased a product because someone you know and trust used it and told you how amazing it was?? We provide recommendations all.the.time. Affiliate marketing is a way to get paid for it!
As for choosing products to benefit your audience, conduct user research and pay attention to the questions your followers ask to understand your audience’s challenges. What problems do they struggle with most? What are their pain points?
Once you know the common problems teachers and parents have, search for affiliate products that effectively solve those particular issues. Let your audience’s needs guide your discovery of helpful solutions rather than randomly selecting affiliate products and trying to push them. You need to match merchant offerings to your audience needs.
Products With Simple Affiliate Management
Once you narrow down your product options, consider which affiliate merchants and platforms you feel most comfortable with.
Good places to start include Amazon Associates, Impact, Commission Junction, and ShareASale. You’ll find many educational companies in our niche represented there. I have personally represented merchants on all of these platforms.
Amazon Associates is one of the largest affiliate programs. It has over a million products to choose from, including physical teaching supplies, educational books/ebooks, online courses, and more. Amazon’s Influencer Program also provides custom storefronts for teachers to curate selections. One downside can be lower commission amounts compared to other options.
Impact is one of the largest affiliate networks focused specifically on the education sector. Their merchants offer everything from literacy curriculum, to EdTech software, to teaching certification course providers.
Commission Junction features many niche online education companies selling digital products like online courses, lesson plan marketplaces, educational games/apps, and tutoring services that teachers can promote.
ShareASale also has an entire education category of merchants with a diverse range of solutions teacherpreneurs could recommend via affiliate links like instructional materials, classroom decor, continuing education, and education management tools.
When you browse merchant listings, look for resources that align well with your niche, audience needs, and content focus. The key is to find merchant products that genuinely provide value to your teaching audience rather than just chasing the highest commissions. Curate an affiliate selection that’s tailored for your niche for the most authentic presentation and best results.
There are many creative ways for teacherpreneurs to incorporate affiliate links to monetize content across their blogs, social platforms, videos, etc.
Affiliate links aren’t limited to simple product recommendations or reviews. You can use a variety of formats to highlight helpful education resources in ways that resonate with your audience.
Exploring different affiliate marketing approaches allows you to discover which perform best with your followers over time too. The key is integrating affiliate links seamlessly into existing content types through recommendations rooted in truly meeting teacher needs.
Products reviews are one of the most obvious types of affiliate marketing. You can review items on your blog, social media, podcast, or YouTube channel. Share why this specific product is your favorite and exactly how you use it. Does it make your life easier somehow? Save you time?
You can focus on both educational products, as well as other products that speak to your audience. For example: when I was a teacher blogger, my social media following was made up of mostly elementary teachers who were newer educators in their first five years teaching. They were also interest in simple beauty products. I was able to earn affiliate income from both classroom and personal affiliate links.
When you create a product review, also spend time on your marketing collateral. Film yourself using the product if applicable, share mockup pictures that would be similar to a classroom setting, provide different ways it could be implemented for various learning objectives, etc.
Tutorials Featuring Supplies
You can also weave affiliate links into tutorials. Share how-to posts that highlight relevant supplies and provide affiliate links to them.
Favorite Resources Page
A “Teacher Faves” or “Parent Faves” resource page on your website, categorized by topic, is clickable gold. You can also include images if your affiliate products are visual. For best results, include a personal blurb with details about each item, key features, what ages it works for, etc. The goal is to show your authentic experience versus randomly linking for earnings. Here’s an example of a Resources Page on my site
You can compare various educational products or services in a single content piece to create a buyer’s guide. Include the pros, cons, and notable features of each option. These roundups are useful for consumers and naturally incorporate multiple affiliate links in one place.
Finally, you can send occasional product recommendations, deal alerts, or special coupon codes to your subscriber list. When you integrate affiliate promotions with other valuable newsletter content (like teaching tips, fun activities, your latest blog posts, etc.), you can market directly to an engaged list. For example, I used to send “Friday Favorites” to my blog list. Sometimes my favorite things would be affiliate links, my own offers, or just things I was currently enjoying (like family walks).
When promoting affiliate products, compelling copywriting is key to driving conversions. Unlike typical product descriptions, affiliate marketing content must inspire the reader to make an immediate purchase.
Savvy teacherpreneurs use the following copywriting techniques to create persuasive affiliate content that showcases products in an authentic, benefit-focused manner. The right messaging approach speaks to parent and teacher pain points then positions your recommended item as the ideal solution for them.
For best results, you must genuinely use and believe in any product you share via affiliate links. Discuss specifics on how long you’ve used something, why it became a staple for your classroom, how you apply it, etc. Your passion for a product must show through. Supplement reviews with a variety of images and videos showing the product in action to further establish authenticity. You can audience can sense fake reviews, so lead with your experience and only recommend products you actually use and love to ensure quality.
incorporating persuasive language in your affiliate marketing efforts can help you catch attention, build trust, highlight benefits, overcome objections, and create urgency. It allows you to effectively communicate the value of the products or services you are promoting and increase your chances of driving conversions. Specifically share how your recommendation solved major pain points in order to persuade readers it will meet their needs too.
Affiliate content works best when targeted to a specific pain point. Headlines like “The Best Apps for Improving 2nd Graders’ Reading Comprehension” speak right to an issue teachers have. In your long-form content, open with the problem and then demonstrate how your recommended product provides the perfect solution.
Call to Action
Each affiliate post should end with a strong CTA that prompts readers to take immediate action. Use directional language conveying urgency like “See how this time-saving lesson planning resource makes curriculum development easy by grabbing your copy today.” Add text links, buttons, or other clickable calls-to-action multiple times in each piece of content.
Implement These Affiliate Marketing Tips Now
As you plan your content calendar for next year, adding affiliate marketing promotions into your regular content strategy is an excellent way to expand your income without creating new products or services. You’ll likely need to start small, but as you grow your reach, you’ll be able to unlock even more earning potential. With the power of affiliate marketing, you can make a positive impact on both your audience and your own financial success.