Are you struggling to stand out with a website that doesn’t get lost in the endless sea of search engine results? Are you creating valuable posts, but wondering which tool for SEO content writing works best? With these SEO for content writers tips, you can increase your blog’s performance and grow an online audience through search results… but which SEO tool should you pick?

In this earlier SEO blog post, we explored beginner tips for defining keywords. Now we’re going to take that knowledge to the next level with a deep dive into the world of SEO for content writers. You’ll learn how to make informed decisions in selecting keywords that will help you stand out in search results. With the right SEO tools, you can also generate new ideas and track your progress over time. If you’re ready to roll up your sleeves and really dig deep into data, this post is for you.

SEO for content writers is an important part in making informed marketing and content decisions. Consider these five SEO tools to help.

How To Write SEO-Friendly Content

One of the most important aspects of SEO is creating high-quality blog content that ranks well in search engines. To achieve this, you must prioritize:

  • keyword research
  • on-page optimization
  • link building

However, these tasks can be time-consuming and challenging without the right SEO tools. With so many different options, which one is the best?? There are a variety of options for:

  • analyzing competitors
  • identifying relevant keywords (including new opportunities!)
  • creating a content strategy
  • planning keywords
  • optimizing content for search engines
  • tracking progress
  • finding potential backlink opportunities

You can likely do all this with free tools (and a lot of elbow grease!), but these SEO tools will help you get ahead of the competition faster while you attract more traffic to your website.

Perform Keyword Research

I explored keyword research more in this post, so it’s a good place to start if you’re new to SEO.

As a quick summary, success in SEO and blogging starts with effective keyword research. Keywords play a critical role in helping your content rank in search engine results. They help attract more visitors to your website and boost engagement. Once you understand the power of keywords, you can leverage the power of advanced SEO tools to get ahead in the digital space.

Optimize Content for Your Target Keywords

You can boost your website’s visibility and attract more visitors by strategically selecting and placing relevant keywords throughout your content. After you’ve identified the right keywords, you’ll sprinkle them naturally throughout your content (but avoid keyword stuffing to prevent penalties from search engines!).

You also need to ensure that your content is:

  • valuable
  • informative
  • engaging

You can use catchy headlines and meta descriptions to draw readers in from search result previews. Once they’re on your site, your content should be easy to read. Your site should also be easy to explore with internal links that help visitors (and search engines!) understand your website’s structure.

Continuously assessing, updating, and improving your content also ensures that your website remains fresh and relevant, which also helps you rank and build loyalty.

How to Choose The Best SEO Content Writer Tools

Optimizing your content for SEO requires choosing the right tools to streamline your workflow, improve rankings, and attract more traffic to your site. But with so many optimization tools, which one is the best for your business?

Here’s an overview of the best five tools for SEO content writing:

  • Surfer: Best used for optimizing on-page factors to achieve higher rankings in search engines.
  • BuzzSumo: Best used for analyzing content performance and identifying top-performing content in any industry or niche.
  • SEMRush: best used for conducting comprehensive keyword research and analyzing competitors to improve SEO strategy.
  • Ubersuggest: Best used as an all-in-one SEO tool for keyword research, content optimization, and competitive analysis. {spoiler alert, this is my personal favorite!}
  • Ahrefs: best used for conducting in-depth website analysis, keyword research, and tracking search engine rankings.

I regularly use three of these tools in my own business.

Surfer SEO

Surfer SEO is a comprehensive content planning and optimization tool. It offers a range of features that help improve search engine optimization scores and increase post ranking potential. With Surfer SEO you can have a page optimizer pro in your back pocket.

Key features include:

  • researches or tracks multiple keywords
  • helps you create and optimize content
  • audits existing content to give you opportunities to optimize it

Here’s how you could use it: If you’re a SAT prep tutor, you may use keywords like “strategies for taking the SAT” or “SAT math help” in order to show up in search results. Then use the AI writing tool to create an article that ranks well for those specific phrases. To finalize the article, use the content editor tool to make sure your piece is well-written and optimized.

Pros and Cons

Here are more details about Surfer SEO.

Pros of Surfer SEO

  • Surfer provides keyword research and groups related terms, allowing you to target multiple search terms within a single piece of content.
  • It offers insight into search intent and volume, helping you create content optimized for both search engines and your audience.
  • The AI-powered tools can create SEO-optimized briefs for your posts in just a few clicks.
  • The content editor tool scores content as you write, allowing you to track which relevant search terms have been included and how often.
  • The audit tools can optimize existing content on your site.
  • It works well with other platforms and can be shared with unlimited team members.
  • The chrome extension allows you to optimize content directly within Google Docs and WordPress.

Cons of Surfer SEO

  • It may not be suitable for you if you prefer to use a simpler or more basic approach to SEO.
  • The AI-powered brief tool may not always provide the most accurate or relevant information, so it’s still important to do your own research and analysis of AI generated content.


BuzzSumo is a comprehensive content marketing platform that can assist you in several aspects of your SEO content strategy. It helps you stay ahead of the competition in terms of content creation, analysis, and optimization.

Key features include:

  • generate ideas faster
  • identify gaps in the market
  • track all your SEO and keyword efforts
  • assists with influencer identification and brand monitoring

Here’s how you could use it: As an instructional coach, imagine being able to effortlessly identify the most pressing challenges that teachers face when developing new lessons. With BuzzSumo’s content discovery tool, you can do just that and gain valuable insights to help you create optimized content that addresses those challenges head-on.

Pros and Cons:

Here are more details about BuzzSumo.

Pros of BuzzSumo

  • The content discovery tool allows you to generate content ideas by identifying the most popular topics and articles in your niche.
  • BuzzSumo’s content research tool allows you to scan and analyze thousands of articles and social posts related to your niche, which can help you develop an in-depth and insightful content strategy.
  • It can identify niche-relevant influencers and monitor your brand’s mentions to help you build relationships with key influencers in your industry and engage with your audience in real-time.
  • The user-friendly interface is packed with easy-to-use features.
  • It’s great for competitor analysis and staying up-to-date with industry trends.

Cons of BuzzSumo

  • The price can be expensive for smaller businesses or individuals – plans start at $119/month.
  • It has limited functionality for some social media platforms.
  • Some users may find the amount of data overwhelming.
  • It may not be suitable for all industries or niches.


SEMrush is a complete SEO and content marketing toolkit. As one of the most popular SEO tools in the market, SEMrush has earned a reputation for being the one of the best SEO tools due to its vast range of features.

Here are the key features:

  • research, analyze and track keywords
  • audit your website for technical issues and optimizations
  • find backlink opportunities
  • analyze and track ad performances

Here’s how you could use it: Looking to attract more private clients as a tutor? You can use the SEO Writing Assistant tool to create optimized content for your tutoring website. You can analyze your website content and posts, identify areas for improvement in SEO and tone, and create a strategy that helps you attract and retain clients.

Pros and Cons

Here are more details about SEMrush.

Pros of SEMrush

  • SEMrush is a comprehensive toolkit for SEO and content marketing that includes a wide range of features.
  • It provides detailed insights into competitors’ SEO strategies, including their top keywords, backlinks, and ad strategies.
  • The user-friendly interface has a variety of integrations with other tools and platforms.
  • It offers advanced keyword research capabilities, including long-tail keyword suggestions and related keyword ideas.
  • it can track website traffic and performance metrics over time, allowing for ongoing optimization.

Cons of SEMrush

  • It may be overwhelming for beginners, especially if you have limited experience in SEO and content marketing.
  • Some features may require a higher level subscription, which can be expensive for small businesses or individuals – pricing starts at $119.95/mo.
  • it has limited local SEO capabilities compared to other tools specifically designed for local businesses.
  • Some users have reported inaccuracies in the data provided by SEMrush, particularly in the backlink analysis feature.


Looking for an SEO tool that can give you the best insights and strategies to improve your website’s ranking? Look no further than Ubersuggest! Ubersuggest is a robust SEO tool that provides you with valuable insights into your website’s SEO and keyword strategy.

Why it’s my personal favorite: As someone who doesn’t have a ton of time to dig into too much data, Ubersuggest has the perfect amount of data for my needs– just enough to get the job done without too much to sort through. It’s also extremely initiative, so I don’t have to read help documents to find what I need. Finally, the price was in line with my budget. I had previously tested SEMrush, but found Ubersuggest to be a more affordable option that still met my needs.

Here are the key features:

  • helps improve your backlink strategy
  • finds low-competition, high-value keywords
  • finds technical SEO issues with the site

Here’s how you can use it: Are you a small business owner looking to improve your website’s SEO and keyword strategy? With its comprehensive backlink analysis, you can monitor your competitors’ backlink profiles and identify opportunities to improve your own backlink strategy. Plus, its easy-to-use keyword research tool helps you find long-tail keywords that are relevant to your niche and have low competition, making it easier to create content that ranks well in search engine results pages (SERPs).

Pros and Cons

Here are more details about Ubersuggest.

Pros of Ubersuggest

  • Ubersuggest is easy to use, even for beginners who are new to SEO.
  • It provides valuable insights into your website’s backlink profile, allowing you to monitor your backlink strategy and identify areas for improvement.
  • The keyword research tool helps you find low-competition, high-value keywords that are relevant to your niche. This makes it easier to create content that ranks well in search results.
  • The site audit tool identifies technical SEO issues on your website, helping you improve your website’s optimization.
  • The one-time lifetime fee makes it a budget-friendly option for small to medium-sized businesses.

Cons of Ubersuggest

  • The free version of Ubersuggest has limited functionality, and some of the more advanced features are only available with a paid subscription.
  • The backlink data provided by Ubersuggest is not as comprehensive as some other SEO tools, making it less suitable for large-scale link-building campaigns.


Ahrefs is considered one of the most comprehensive SEO tools on the market, offering a vast range of features to optimize websites for search engines. It provides valuable insights into SEO, backlinks, and content strategy, allowing businesses to improve their online presence and drive traffic to their sites.

Here are the key features:

  • optimizes your SEO with site explorer
  • finds and track keywords
  • scans your website for technical and SEO issues
  • improves and optimizes existing content

Here’s how you can use it: As a teacherpreneur, you can take advantage of its powerful site audit feature to identify technical SEO issues on your website (broken links, missing meta descriptions, duplicate content, etc). Even on the free plan, you can sign up for website monitoring alerts to track SEO issues on your site.

Pros and Cons

Here are more details about Ahrefs.

Pros of Ahrefs

  • The comprehensive backlink analysis tool checks backlink profiles and tracks competitors
  • The robust keyword research tool finds low-competition, high-value keywords
  • The site audit feature identifies technical SEO issues so you can optimize your website
  • The content analysis tool is great for gaining insights into content performance and strategy
  • It has consistent updates to stay up-to-date with the latest SEO trends

Cons of Ahrefs

  • It’s relatively expensive compared to similar competitors.
  • Ahrefs offers a vast range of features and can be overwhelming for new users.
  • It’s primarily focused on global SEO and may not be as useful for local businesses targeting

Are SEO Optimization Tools Necessary in Order to Rank?

SEO for content writers is incredibly important. SEO tools have become increasingly popular in recent years as businesses and content creators strive to improve their rankings with the right keyword density in search engine results pages (commonly referred to as SERPs). These tools offer features that can help users create content that is more likely to rank well.

While these SEO for content writers tools can be useful in improving SEO, they are not necessarily essential for ranking. At the end of the day, high-quality, engaging content that meets the needs of your target audience is the most critical factor in ranking well in search engines.

However, SEO content optimization tools can provide valuable insights and suggestions to improve your content, which increases your chances of ranking higher. They can also save you time from doing similar research on your own or through trial and error.

SEO for Content Writers: Let’s Work Together!

Is your head spinning? Are you struggling to create SEO optimized blog articles or perform site audits for your website? Maybe you’re feeling overwhelmed with alllllll the SEO for content writers strategies? You’re not alone!

But here’s the secret: with the right tools, mindset, and support, even small businesses and solo entrepreneurs can implement successful SEO campaigns.

The truth is… SEO can be a lot to handle on your own. But don’t let that discourage you from taking action! When you learn to use and interpret data from SEO tools, it can increase your chances to rank on Google search.

If you’re struggling to understand the basics of SEO for content writers, this mini course is a great place to start.

Mini course: SOS… SEO!

How To Help Your Website Show Up In Search Results

Take this DIY entry-level SEO course to start your website off on the right foot.

If you’re ready for personalized attention, check out this SEO Tune-Up.

I’m also available to help you interpret data and optimize your website based on results from any of these SEO tools. Contact me today for a custom quote and assistance with SEO for content writers.

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