While WordPress is a free open-source software, it needs third-party themes to make it work. Genesis is one of the most popular {and powerful} options. When I’m consulting with clients, it’s almost always the best choice for a custom website design.

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Affordable

Genesis is an affordable option where you really get more than you pay for. PLUS you can use it across multiple websites without needing to purchase it over and over. I am currently running Genesis on four of my own websites, all for the $60 one time purchase. If you’re using my website design services, Genesis is included for free.

Customization

Because of its popularity (nearly 400,000 websites currently use it), there are endless options for child themes by numerous theme developers. If you aren’t familiar with child themes, you can read How To Select A WordPress Theme. Essentially a child theme is used to create the floor plans and “decorate” your website. Another benefit of child themes is that they preserve website customizations, even when Genesis is updated. I exclusively recommended Genesis themes to my WordPress clients.

Plugins

Just like the child themes, there are endless dedicated plugins for Genesis because of its popularity. This post has a list of recommended plugins for beginners that will improve the appearance and function of your site. Integrations like ConvertKit for opt-ins are made super simple with these plugins.

Security

Website security is important and its up to site owners to run their own protection, but the Genesis platform gets you off to a good start. Mark Jacquith, WordPress’s security expert and one of its developers, reviews the Genesis code to make sure it’s as secure as possible. Genesis is also updated as-needed to keep up with any changes on the web.

SEO {Search Engine Optimization}

Genesis is powerful, but lightweight. This means pages load faster, which is an important factor in Google search results. This is fairly technical, but Genesis also uses Schema.org to help search engines like Google “read” your site to improve search results. If you’re interested in learning more about SEO, you may want to read WordPress SEO for Beginners or Google Tools to Improve SEO.

HTML 5

I know everyones doesn’t geek out over coding details, but HTML 5 is kind of a big deal and it took many websites a long time to adapt it. With it comes mobile responsive websites, which mean they display beautifully across various screen sizes and mobile devices. It also improves user experiences across various different browsers as well as lots of “under the hood” design improvements.

Support

Accurate, timely support is important to everyone, but especially DIY website owners. I’ve never had to personally contact StudioPress for support because of the extensive online tutorials and support forums.

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If you’re considering WordPress, follow these free guides to launch your website or blog in 30 days {or less!}

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